Ulta Beauty Inc vs Visa Inc — how do they compare? Ulta Beauty Inc trades at $489.47 (market cap $20.98B), while Visa Inc trades at $356.3 (market cap $685.71B). The key difference: Visa Inc is far larger — about 32.7× Ulta Beauty Inc's market cap, and Visa Inc pays a 0.74% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| ULTA | V | |
|---|---|---|
Market Cap | $20.98B | $685.71B |
Sector | Consumer Cyclical | Financials |
52-Week High | $706.82 | $365.14 |
52-Week Low | $450.75 | $295.52 |
Enterprise Value | $23.06B | $696.30B |
Volume | — | 10,431,336 |
Dividend Yield | — | 0.74% |
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Visa (V) trades at $355.82, down 0.76% on the day, with a bullish technical outlook supported by moving averages and a consensus analyst price target of $396.70. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $3.31 exceeding expectations. Revenue reached $40 billion in 2025, and net income margin stands at 51.68%, reflecting robust profitability. Recent news highlights Visa's expansion into AI-driven commerce and stablecoin partnerships, positioning it for future growth in digital payments.
Visa presents a favorable long-term investment opportunity due to its dominant market position, consistent earnings growth, and high profitability. Key risks include competitive pressures from fintech and regulatory scrutiny. With 85% of analysts rating it a buy and institutional ownership increasing, the stock offers upside potential, though investors should monitor execution on AI initiatives and macroeconomic factors affecting consumer spending.
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With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Read more on V →