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TIFF 2026 boosted Toronto spending 12%, with strong support for small businesses

Market News
08 Oct 2026
GlobeNewsWire
View Source
Bullish
TIFF 2026 boosted Toronto spending 12%, with strong support for small businesses

Visa Canada data reveals that during the 2026 Toronto International Film Festival (TIFF), international visitor spending on Visa cards increased by 12% compared to the previous year, with visitors spending about 40% more than domestic cardholders. The festival attracted visitors mainly from the US, China, UK, Germany, and France, with notable spending growth from South Korea, Brazil, and Japan. Spending rose across various sectors including apparel, transportation, retail, restaurants, and lodging, benefiting businesses citywide. Small businesses captured 15% of total festival spending, highlighting TIFF's role as a significant economic driver for Toronto.

Visa Inc, with a market cap of $698.56 billion and a dividend yield of 0.72%, saw its shares trade at USD 370.52 on Pluang as of Oct 08, 2026, 19:12 WIB, with a slight 0.42% decline in one day. The increased international visitor spending during TIFF 2026 highlights Visa's significant role in facilitating global transactions, supporting small businesses and various sectors in Toronto. Pluang users showed a balanced interest with 59% buy orders and 41% sell orders for Visa shares at this time.

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