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Buy & Sell Ulta Beauty Inc (ULTA) – Ulta Beauty Inc Price Today

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Aura AI Summary

ULTA Beauty trades at $558.55, down 1.06% amid mixed technical signals. The stock shows strong fundamentals with 43.59% ROE and consistent revenue growth, though net margins have declined from 12.17% in 2023 to 10.63% in 2025. Recent news highlights Ulta's AI partnership with Google Gemini to enhance shopping experiences, while Jefferies upgraded the stock to Buy with a $700 target citing improved makeup demand.
The outlook remains positive with analyst consensus at $695.92 target (56.53% Buy ratings), but risks include margin compression and bearish technical indicators. Near-term support at $558 could test investor confidence if breached, while resistance at $568 presents upside potential if earnings beat expectations in Q1 2026.
Read full analysis

Key Stats

  • Market Cap
    $24.33B
  • Sector
    Consumer Cyclical
  • 3M Drawdown
    -27.83%
  • Enterprise Value
    $26.02B
  • Dividend Yield
    -
  • Typical Hold Time
    88 days
$558.55
52W Low: $383.67
25 Apr 2025
52W High: $706.82
17 Feb 2026

Ulta Beauty Inc (ULTA) is currently valued at a market capitalization of $24.33B, with an enterprise value of $26.02B. Over the past 52 weeks, Ulta Beauty Inc has traded between a low of $383.67 and a high of $706.82, highlighting its annual price range. Over the past three months, Ulta Beauty Inc has recorded a drawdown of -27.83%, reflecting recent price volatility. On average, investors hold Ulta Beauty Inc for approximately 88 days, indicating typical investor behavior on the platform.

About Ulta Beauty Inc

With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.


Technical Indicators
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Overall Summary
Bearish (10)Neutral (7)Bullish (10)

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Key Stats

  • Market Cap
    $24.33B
  • Sector
    Consumer Cyclical
  • 3M Drawdown
    -27.83%
  • Enterprise Value
    $26.02B
  • Dividend Yield
    -
  • Typical Hold Time
    88 days
$558.55
52W Low: $383.67
25 Apr 2025
52W High: $706.82
17 Feb 2026

Ulta Beauty Inc (ULTA) is currently valued at a market capitalization of $24.33B, with an enterprise value of $26.02B. Over the past 52 weeks, Ulta Beauty Inc has traded between a low of $383.67 and a high of $706.82, highlighting its annual price range. Over the past three months, Ulta Beauty Inc has recorded a drawdown of -27.83%, reflecting recent price volatility. On average, investors hold Ulta Beauty Inc for approximately 88 days, indicating typical investor behavior on the platform.

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