SoFi Technologies Inc vs Visa Inc — how do they compare? SoFi Technologies Inc trades at $18.05 (market cap $23.22B), while Visa Inc trades at $361.98 (market cap $671.74B). The key difference: Visa Inc is far larger — about 28.9× SoFi Technologies Inc's market cap, and Visa Inc pays a 0.74% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| SOFI | V | |
|---|---|---|
Market Cap | $23.22B | $671.74B |
Sector | Financials | Financials |
52-Week High | $32.21 | $370.47 |
52-Week Low | $15.15 | $295.52 |
Volume | — | 10,431,336 |
Enterprise Value | — | $682.32B |
Dividend Yield | — | 0.74% |
Signals from Pluang's Aura AI — not financial advice
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Visa (V) trades at $361.32, down 0.33% on the day, with a bearish technical signal but strong fundamentals including a 50.78% net income margin and consistent earnings beats. Recent news highlights AI-driven commerce initiatives and stablecoin partnerships, positioning the company for future growth. The stock is near its pivot point of $361, with support at $359 and resistance at $364.
The outlook remains positive with an 85% analyst buy rating and a $426.31 consensus price target, implying 18% upside. Risks include fintech competition and regulatory pressures, but Visa's robust cash flow and high profitability support long-term value. The next earnings report on April 28, 2026, will be a key catalyst.
Trailing returns across standard periods
Latest headlines on both assets
SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →Visa Inc. operates a retail electronic payments network and manages global financial services. The Company also offers global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses, and government entities.
Read more on V →