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Compare SoFi Technologies Inc (SOFI) vs Ulta Beauty Inc (ULTA) Price & Performance

SoFi Technologies IncTrade
Ulta Beauty IncTrade

Price performance (Past 24H)

Key statistics

SoFi Technologies Inc vs Ulta Beauty Inc — how do they compare? SoFi Technologies Inc trades at $15.81 (market cap $20.16B), while Ulta Beauty Inc trades at $569.25 (market cap $24.12B). The key difference: Ulta Beauty Inc is the larger of the two by market cap, and Ulta Beauty Inc is trading nearer its 52-week high, SoFi Technologies Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold SoFi Technologies Inc for 60 Days and Ulta Beauty Inc for 92 Days on average.

SOFIULTA
Market Cap
$20.16B$24.12B
Volume
49,646,331457,598
Sector
FinancialsConsumer Cyclical
52-Week High
$32.21$706.82
52-Week Low
$15.15$450.75
Typical Hold Time
60 Days92 Days
Enterprise Value
$20.30B$26.43B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

SoFi Technologies Inc

SoFi Technologies (SOFI) trades at $15.72, up 0.38% on the day, but remains near 52-week lows amid a bearish technical outlook. The company reported strong revenue growth, with 2025 revenue reaching $3.61 billion and net income of $481.32 million, though cash flow from operations remains negative. Analyst consensus is mixed with a $21.58 price target, but technical indicators signal caution.

SoFi's growth trajectory and improving profitability present long-term potential, but near-term risks include persistent negative operating cash flow, high valuation multiples, and sensitivity to interest rates. Execution on loan originations and stablecoin initiatives will be critical for stock performance.

Ulta Beauty Inc

ULTA Beauty trades at $570.02, up 4.5% today, showing strong momentum with a bullish technical setup and positive analyst sentiment. The company delivered Q2 2026 earnings beat ($6.55 actual vs. $6.22 expected) and raised 2026 guidance, supported by robust e-commerce growth. Valuation metrics show a P/E of 20.55 and P/S of 1.92, while profitability remains solid with 39.3% gross margins and 46.1% ROE. Recent news highlights expansion into wellness categories and omnichannel strength.

Outlook remains positive with consensus price target of $624.93 (9.6% upside), though margin pressure and flat store traffic pose execution risks. The stock's current price near resistance at $572 suggests potential near-term consolidation before further gains. Institutional ownership trends show mixed activity with recent CEO share sales offset by pension fund accumulation.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

SOFI
69% Buy31% Sell
Avg holding period · 60 Days
ULTA
0% Buy100% Sell
Avg holding period · 92 Days

Top news

Latest headlines on both assets

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI →

About Ulta Beauty Inc

With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Read more on ULTA →