Snap Inc vs Ulta Beauty Inc — how do they compare? Snap Inc trades at $5.2 (market cap $9.32B), while Ulta Beauty Inc trades at $531.85 (market cap $23.27B). The key difference: Ulta Beauty Inc is far larger — about 2.5× Snap Inc's market cap. Which is the better fit depends on your goals.
| SNAP | ULTA | |
|---|---|---|
Market Cap | $9.32B | $23.27B |
Sector | Media | Consumer Cyclical |
52-Week High | $9.09 | $706.82 |
52-Week Low | $3.93 | $450.75 |
Enterprise Value | $10.88B | $25.35B |
Signals from Pluang's Aura AI — not financial advice
Snap Inc. (SNAP) trades at $5.265, down 1.4% on the day, with a bullish technical signal from moving averages but overbought RSI readings. Q2 2026 earnings beat expectations with revenue up 19% year-over-year to $1.60 billion and a narrowed net loss, though the company remains unprofitable with a -4.9% net margin. Analyst consensus is a 'Hold' with a $7.02 price target, and recent news highlights improving ad revenue trends and insider selling.
The outlook for Snap hinges on sustained advertising growth and path to profitability, with upside potential near the consensus target. Key risks include intense social media competition, reliance on ad revenue, and high debt levels. Institutional interest is mixed amid ongoing losses, requiring careful monitoring of cash flow and competitive execution for investor confidence.
ULTA stock trades at $532.14, down 3.01% today, amid mixed technical signals with a bullish moving average trend but neutral oscillators. The company reported Q1 2026 EPS of $7.74, beating expectations, and maintains strong profitability with a 39.33% gross margin and 47.45% ROE. Recent news highlights Ulta's omnichannel growth strategy and the end of its Target partnership, viewed as a potential revenue opportunity by analysts.
Outlook is positive with a consensus price target of $618.29, representing 16% upside, supported by 56.53% analyst buy ratings. Risks include margin compression, with net income margin projected to drop to 9.35% in 2026, and volatile cash flows, as net cash flow turned negative in 2025. Investors should weigh strong fundamentals against competitive and execution risks in the retail sector.
Trailing returns across standard periods
Latest headlines on both assets
Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
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