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Blue Duck urges Snap to spin off Specs unit, potentially doubling Snap's share price to $12-14.

Market News
06 Oct 2026
PRNewsWire
View Source
Bullish
Blue Duck urges Snap to spin off Specs unit, potentially doubling Snap's share price to $12-14.

Blue Duck Capital, a shareholder in Snap Inc., has issued an open letter urging Snap's board to raise external capital for its Specs technology division without diluting existing shareholders. This move aims to unlock significant shareholder value by accelerating Specs' development, removing $500 million in annual spending from Snap's core business, and establishing a standalone market value for Specs estimated at $5 billion. Blue Duck believes this could lead to a re-rating of Snap's shares, potentially doubling the stock price to $12-14, while also improving employee morale and strategic focus. The proposal highlights Snap's undervalued core advertising and subscription business, which currently trades at low multiples despite strong growth and user base.

As of Oct 06, 2026 20:11 WIB, Snap Inc. shares trade at USD 5.67 on Pluang, showing a 1.16% increase in the last day. The stock's market capitalization stands at $9.49 billion with an enterprise value of $11.05 billion. Pluang investors currently show full buying interest with 100% buy orders, reflecting active engagement in the stock amid discussions about unlocking value in Snap's Specs division.

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