Reddit Inc vs SoFi Technologies Inc — how do they compare? Reddit Inc trades at $148.78 (market cap $28.17B), while SoFi Technologies Inc trades at $17.34 (market cap $22.38B). The key difference: Reddit Inc is the larger of the two by market cap. Which is the better fit depends on your goals.
| RDDT | SOFI | |
|---|---|---|
Market Cap | $28.17B | $22.38B |
Sector | Media | Financials |
52-Week High | $270.71 | $32.21 |
52-Week Low | $121.84 | $15.15 |
Enterprise Value | $25.41B | — |
Signals from Pluang's Aura AI — not financial advice
Reddit (RDDT) trades at $149.38, down 3.29% on the day, with a bearish technical signal from moving averages. The stock has strong fundamentals, including 61% YoY revenue growth (Seeking Alpha, 2026-09-09), a 31.35% net income margin, and consistent earnings beats. Analyst consensus is bullish with a $216.08 price target, though recent insider sales and AI data licensing renewal risks weigh on sentiment.
Outlook: RDDT offers growth potential from AI-driven ad automation and expanding user monetization, but faces near-term volatility from valuation concerns and expiring AI contracts. Risks include competitive ad market pressure and execution hurdles in sustaining high growth rates.
SoFi Technologies trades at $18.01, down 1.15% amid mixed signals. The stock shows strong fundamental progress with 40% revenue growth and three consecutive earnings beats, though Q3 2026 expectations of $0.17 EPS present a high bar. Technical indicators are neutral with support at $18 and resistance at $19. Recent partnership with Payward expands banking infrastructure capabilities while rising Treasury yields pressure fintech lenders.
SoFi presents a growth story with expanding profitability and strategic partnerships, though negative operating cash flow and high valuation multiples warrant caution. Analyst consensus targets $20.78 with 37% buy ratings, suggesting moderate upside potential balanced against macroeconomic sensitivity and competitive pressures in the digital banking space.
Trailing returns across standard periods
Latest headlines on both assets
Reddit Inc. operates a vast network of online communities organized around various interests, known as 'subreddits'. Functioning as a hybrid of a social media platform and a discussion forum, the company generates revenue primarily through advertising and premium subscriptions. Reddit is a major hub for user-generated content, trending news, and viral discussions, and it is a key player in the digital advertising and social media landscape.
Read more on RDDT →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →