Reddit has increased its share of digital advertising budgets by 20% to 25% annually over the past three years, according to Horizon Media. Digital ad spending is expected to grow about 10% in 2026 and 2027, with no signs of slowdown from geopolitical or inflation pressures. Advertisers value Reddit's advanced ad tools and its visibility in AI search results, helping it compete with giants like Google and Meta. Early tests show Reddit's new ad tools can reduce acquisition costs by up to 20%, signaling strong growth potential in digital marketing.
Following reports of Reddit gaining digital ad budgets, the stock shows a positive move on Pluang. As of Oct 09, 2026 23:11 WIB, RDDT trades at USD 161.39, up 3.13% for the day, with a market cap of $30.10 billion. Despite strong sell order activity at 100%, the typical hold time on Pluang remains 26 days, indicating steady investor engagement.
