Roblox Corp vs Ulta Beauty Inc — how do they compare? Roblox Corp trades at $49.77 (market cap $37.59B), while Ulta Beauty Inc trades at $480 (market cap $21.04B). The key difference: Roblox Corp is the larger of the two by market cap. Which is the better fit depends on your goals.
| RBLX | ULTA | |
|---|---|---|
Market Cap | $37.59B | $21.04B |
Sector | Media | Consumer Cyclical |
52-Week High | $141.56 | $706.82 |
52-Week Low | $41.30 | $450.75 |
Enterprise Value | $36.18B | $23.12B |
Trailing returns across standard periods
Latest headlines on both assets
Roblox operates an online video game platform that lets young gamers create, develop, and monetize games (or experiences) for other players. The firm effectively offers its developers a hybrid of a game engine, publishing platform, online hosting and services, marketplace with payment processing, and social network. The platform is a closed garden that Roblox controls, earning revenue in multiple places while benefiting from outsourced game development. Unlike traditional video game publishers, Roblox is more focused on the creation of new tools and monetization techniques for its developers then creating new games or franchises. Roblox is increasingly focused on creating a metaverse that moves beyond games toward experiences like concerts, education, and even business management.
Read more on RBLX →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →