Peloton Interactive Inc vs Ulta Beauty Inc — how do they compare? Peloton Interactive Inc trades at $6.28 (market cap $2.75B), while Ulta Beauty Inc trades at $475 (market cap $21.04B). The key difference: Ulta Beauty Inc is far larger — about 7.7× Peloton Interactive Inc's market cap, and Peloton Interactive Inc is trading nearer its 52-week high, Ulta Beauty Inc nearer its low. Which is the better fit depends on your goals.
| PTON | ULTA | |
|---|---|---|
Market Cap | $2.75B | $21.04B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $9.00 | $706.82 |
52-Week Low | $3.71 | $450.75 |
Enterprise Value | $3.35B | $23.12B |
Signals from Pluang's Aura AI — not financial advice
Peloton (PTON) trades at $6.36, up 3.92% on the day, showing improved technical momentum with bullish moving average signals. The company demonstrates significant operational turnaround with positive operating cash flow of $333M in 2025 and projected net profitability in 2026. Recent earnings show mixed results with Q3 2025 beating expectations but subsequent quarters missing. The stock faces challenges from declining revenue trends and negative shareholder equity of -$519.2M, though cost-cutting measures and new leadership appointments provide potential catalysts.
The outlook remains cautiously optimistic with analyst consensus pointing to 18% upside to the $7.50 price target. Key opportunities include continued cash flow improvement and potential market share stabilization, while risks center on persistent revenue declines and high debt levels. The company's inclusion in the S&P SmallCap 600 index provides additional institutional visibility, though execution on growth initiatives remains critical for sustained recovery.
ULTA Beauty trades at $489.47, up 2.06% with a bullish technical signal despite mixed moving averages. The company maintains strong profitability with 39.33% gross margins and 47.45% ROE, though net margins have declined from 12.17% in 2023 to 10.63% in 2025. Recent Q1 2026 earnings beat expectations at $7.74 EPS versus $6.89 expected, while Q4 2025 missed. Analyst consensus remains strongly positive with 26 buy ratings and a $618.29 price target, representing 26% upside potential.
ULTA presents a compelling growth story with international expansion and digital engagement driving long-term potential. However, investors face risks from margin compression, competitive pressures in beauty retail, and volatile cash flow patterns. The stock's current valuation at 18.29x P/E appears reasonable given growth prospects, but requires monitoring of consumer spending trends and execution on strategic initiatives.
Trailing returns across standard periods
Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product revenue consists of sales of bike and tread and related accessories, associated fees for delivery and installation, and extended warranty agreements. Subscription revenue consists of revenue generated from monthly Connected Fitness Subscription and Digital Subscription. The company generates the majority of the revenue from the sale of Connected Fitness Products.
Read more on PTON →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →