Prudential Financial Inc vs WD 40 Company — how do they compare? Prudential Financial Inc trades at $118.18 (market cap $40.97B), while WD 40 Company trades at $237.45 (market cap $3.19B). The key difference: Prudential Financial Inc is far larger — about 12.8× WD 40 Company's market cap, and Prudential Financial Inc pays the higher dividend (4.75%). Which is the better fit depends on your goals.
| PRU | WDFC | |
|---|---|---|
Market Cap | $40.97B | $3.19B |
Sector | Financials | Technology |
52-Week High | $119.07 | $264.91 |
52-Week Low | $92.00 | $187.52 |
Enterprise Value | $68.03B | $3.25B |
Dividend Yield | 4.75% | 1.72% |
Trailing returns across standard periods
Latest headlines on both assets
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →