Prudential Financial Inc vs Direxion Daily Semiconductor Bull 3X Shares — how do they compare? Prudential Financial Inc trades at $118.18 (market cap $40.97B), while Direxion Daily Semiconductor Bull 3X Shares trades at $162.91. The key difference: Prudential Financial Inc pays a 4.75% dividend while Direxion Daily Semiconductor Bull 3X Shares pays none, and Prudential Financial Inc is trading nearer its 52-week high, Direxion Daily Semiconductor Bull 3X Shares nearer its low. Which is the better fit depends on your goals.
| PRU | SOXL | |
|---|---|---|
Market Cap | $40.97B | — |
Sector | Financials | Leveraged / Inverse |
52-Week High | $119.07 | $300.77 |
52-Week Low | $92.00 | $23.99 |
Enterprise Value | $68.03B | — |
Dividend Yield | 4.75% | — |
Trailing returns across standard periods
Latest headlines on both assets
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →SOXL is a leveraged ETF that seeks daily investment results corresponding to 300% of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bullish (long) position on the semiconductor sector. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXL →