Compare Prudential Financial Inc (PRU) vs Southern Company (SO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Prudential Financial Inc vs Southern Company — how do they compare? Prudential Financial Inc trades at $117.62 (market cap $41.19B), while Southern Company trades at $88.67 (market cap $102.37B). The key difference: Southern Company is far larger — about 2.5× Prudential Financial Inc's market cap, and Prudential Financial Inc pays the higher dividend (4.69%). Which is the better fit depends on your goals.
| PRU | SO | |
|---|---|---|
Market Cap | $41.19B | $102.37B |
Sector | Financials | Utilities |
52-Week High | $125.13 | $99.72 |
52-Week Low | $92.00 | $84.08 |
Enterprise Value | $69.96B | $176.47B |
Dividend Yield | 4.69% | 3.42% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Prudential Financial (PRU) trades at $119.38, down 2.16% today, with a neutral technical signal and bearish moving averages. The stock shows attractive valuation metrics with a P/E of 10.82 and P/S of 0.64, while recent earnings beat expectations in Q1 and Q2 2026. Revenue for 2025 was $60.97B with net income of $3.58B, and the company maintains a solid dividend of $1.40 per share. Recent news highlights participation in investor conferences and new product launches.
The outlook for PRU is mixed; fundamentals are strong with improving profitability and low valuation, but technical indicators and analyst consensus suggest caution. Risks include volatile cash flows and high debt levels. Wall Street sentiment is neutral with a consensus price target of $113.20, below the current price, indicating limited near-term upside potential.
No Aura AI signal available yet.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Prudential Financial Inc
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →About Southern Company
Southern Company is a U.S. energy company with electric and gas utility businesses. Its power generation portfolio includes natural gas, nuclear, renewable, and other energy sources.
Read more on SO →
