Prudential Financial Inc vs Banco Santander SA — how do they compare? Prudential Financial Inc trades at $118.18 (market cap $40.97B), while Banco Santander SA trades at $13.76 (market cap $194.42B). The key difference: Banco Santander SA is far larger — about 4.7× Prudential Financial Inc's market cap, and Prudential Financial Inc pays the higher dividend (4.75%). Which is the better fit depends on your goals.
| PRU | SAN | |
|---|---|---|
Market Cap | $40.97B | $194.42B |
Sector | Financials | Financials |
52-Week High | $119.07 | $14.37 |
52-Week Low | $92.00 | $8.40 |
Enterprise Value | $68.03B | — |
Dividend Yield | 4.75% | 2.04% |
Trailing returns across standard periods
Latest headlines on both assets
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →Santander's focus is on retail and commercial banking. Latin America is geographically the largest operation, with Brazil by far the largest. Its continental European business is still mainly Iberian. Santander's U.K. presence is the result of the acquisition of building society Abbey. In the U.S., Santander operates a vehicle finance business and a regional bank focused on the Northeastern states.
Read more on SAN →