PepsiCo, Inc. vs WD 40 Company — how do they compare? PepsiCo, Inc. trades at $127.5 (market cap $174.89B), while WD 40 Company trades at $211.17 (market cap $2.73B). The key difference: PepsiCo, Inc. is far larger — about 64.1× WD 40 Company's market cap, and PepsiCo, Inc. pays the higher dividend (4.61%). Which is the better fit depends on your goals — on Pluang, investors hold PepsiCo, Inc. for 107 Days and WD 40 Company for 22 Days on average.
| PEP | WDFC | |
|---|---|---|
Market Cap | $174.89B | $2.73B |
Volume | 23,968,864 | 130,665 |
Sector | Consumer Staples | Basic Materials |
52-Week High | $170.44 | $264.91 |
52-Week Low | $123.64 | $187.52 |
Typical Hold Time | 107 Days | 22 Days |
Enterprise Value | $215.61B | $2.79B |
Dividend Yield | 4.61% | 2% |
Signals from Pluang's Aura AI — not financial advice
PepsiCo (PEP) trades at $123.64, down 1.65% on the day, with a bearish technical signal from moving averages but bullish oscillators. The company has consistently beaten earnings estimates in recent quarters, with Q3 2026 EPS of $2.34 surpassing the $2.29 expectation. Revenue reached $93.93B in 2025, though net income margin dipped to 8.77%. Recent news highlights price cuts on snacks like Doritos to address consumer pushback on high prices.
The outlook is mixed: strong profitability metrics like a 51.59% ROE and a consensus analyst price target of $146.77 suggest upside potential, but competitive pressures and recent net margin compression pose risks. Institutional activity shows mixed signals with some firms increasing stakes while others reduce holdings.
WD-40 Company (WDFC) trades at $201.50, down 1.31% on the day, with technical indicators showing a bearish trend. The company maintains strong fundamentals with 55.82% gross margins and 13.22% net income margin, though recent earnings showed mixed results with two beats and one miss. Analyst consensus is mixed with 71% hold ratings despite a $475 price target, while institutional buying activity remains active. Recent news highlights strategic growth initiatives including global expansion and new CFO leadership.
The stock presents a cautious outlook with strong profitability offset by premium valuations (P/E 30.64) and technical weakness. Upside potential exists from the significant analyst price target premium, but risks include margin pressure from input costs and execution challenges in international markets. Current levels near support at $198-200 may offer entry points for long-term investors.
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PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →