PepsiCo, Inc. vs VF Corp — how do they compare? PepsiCo, Inc. trades at $135.67 (market cap $184.26B), while VF Corp trades at $17.15 (market cap $6.63B). The key difference: PepsiCo, Inc. is far larger — about 27.8× VF Corp's market cap, and PepsiCo, Inc. pays the higher dividend (4.39%). Which is the better fit depends on your goals.
| PEP | VFC | |
|---|---|---|
Market Cap | $184.26B | $6.63B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $170.44 | $21.55 |
52-Week Low | $134.98 | $11.66 |
Enterprise Value | $226.76B | $10.78B |
Dividend Yield | 4.39% | 2.13% |
Signals from Pluang's Aura AI — not financial advice
PepsiCo (PEP) trades at $135.67, up 0.16% today, with a bearish technical signal from moving averages but neutral oscillators. The company reported revenue of $93.93B in 2025 with a net income margin of 10.78%, though net income declined to $8.24B. Recent news highlights price cuts on snacks like Doritos after consumer pushback and the company exiting a Kanye West festival sponsorship. Analysts maintain a consensus price target of $158.79, with 33% buy ratings.
The stock presents a mixed outlook: strong profitability and consistent dividend payments support value, but near-term headwinds include pricing pressures and volatile cash flows. Upside exists if North American recovery sustains, yet execution risks and high debt levels warrant caution. The current price offers a potential 17% upside to the consensus target, balancing growth prospects with operational challenges.
VFC trades at $16.91, down 0.41% with a bearish technical signal. The company shows mixed fundamentals with declining revenue from $11.8B in 2022 to $9.5B in 2025, though recent quarters beat EPS estimates. Net income turned negative in 2025 at -$190M, but 2026 projections show recovery to $255M profit. Valuation metrics appear reasonable with P/E of 26.38 and P/S of 0.7, while analyst consensus targets $19.33 with 43% buy ratings.
VFC faces turnaround challenges with weak Vans performance and consumer headwinds, but improving margins and debt reduction provide catalysts. The stock offers potential upside to analyst targets if brand recovery continues, though execution risks remain elevated given recent volatility and competitive pressures in apparel retail.
Trailing returns across standard periods
Latest headlines on both assets
PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →