Compare PepsiCo, Inc. (PEP) vs Upstart Holdings Inc (UPST) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
PepsiCo, Inc. vs Upstart Holdings Inc — how do they compare? PepsiCo, Inc. trades at $135.24 (market cap $184.26B), while Upstart Holdings Inc trades at $28.58 (market cap $2.80B). The key difference: PepsiCo, Inc. is far larger — about 65.8× Upstart Holdings Inc's market cap, and PepsiCo, Inc. pays a 4.39% dividend while Upstart Holdings Inc pays none. Which is the better fit depends on your goals.
| PEP | UPST | |
|---|---|---|
Market Cap | $184.26B | $2.80B |
Sector | Consumer Staples | Financials |
52-Week High | $170.44 | $84.13 |
52-Week Low | $134.98 | $24.22 |
Enterprise Value | $226.76B | — |
Dividend Yield | 4.39% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
PepsiCo (PEP) trades at $135.1, down 0.27% on the day, with a bearish technical signal from moving averages. The company reported revenue of $93.93B in 2025 with a net income margin of 10.78%, though earnings declined year-over-year. Recent news highlights price cuts on snacks like Doritos to address consumer pushback, while analysts expect in-line Q1 2026 results. Dividends of $1.48 per share were paid in H1 and H2 2026, supporting income investors.
PEP's outlook is mixed: analyst consensus targets $158.79 (17.5% upside) with a 'Hold' bias, but technicals and recent net income dip pose near-term risks. Opportunities include margin recovery from cost controls and steady cash flow, while risks involve competitive pressures and consumer sensitivity to pricing. The stock's valuation at a P/E of 17.69 appears reasonable if earnings rebound as projected for 2026.
Upstart Holdings (UPST) trades at $29.27, down 0.81% on the day, with a bearish technical signal but improving fundamentals. The company reported a net income of $53.60 million in 2025, marking a significant turnaround from prior losses. Recent news highlights AI-driven lending growth and a $600 million funding deal with Neuberger Berman, though quarterly earnings have been mixed with a recent miss in Q1 2026.
The stock presents a high-risk, high-reward opportunity, supported by analyst consensus targets near $42.00 but challenged by volatile cash flows and rising debt. Key risks include execution on new loan products and macroeconomic sensitivity, while institutional sentiment remains divided with a 45% buy rating. Near-term direction hinges on Q2 2026 results due August 4, 2026.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About PepsiCo, Inc.
PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →About Upstart Holdings Inc
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →
