PepsiCo, Inc. vs Trade Desk Inc — how do they compare? PepsiCo, Inc. trades at $135.86 (market cap $184.26B), while Trade Desk Inc trades at $17.58 (market cap $8.58B). The key difference: PepsiCo, Inc. is far larger — about 21.5× Trade Desk Inc's market cap, and PepsiCo, Inc. pays a 4.39% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| PEP | TTD | |
|---|---|---|
Market Cap | $184.26B | $8.58B |
Sector | Consumer Staples | Technology |
52-Week High | $170.44 | $89.76 |
52-Week Low | $134.98 | $17.33 |
Enterprise Value | $226.76B | $7.60B |
Dividend Yield | 4.39% | — |
Signals from Pluang's Aura AI — not financial advice
PepsiCo (PEP) trades at $135.65, showing minimal daily movement with a slight 0.14% gain. The technical outlook is bearish per moving averages, while fundamentals reflect steady revenue near $94B and strong profitability with a 10.78% net margin. Recent news highlights price cuts on snacks like Doritos to address consumer pushback, alongside ongoing North American recovery efforts ahead of Q1 2026 earnings.
The stock presents a mixed outlook: analyst consensus leans hold (64% of ratings) with a $158.79 price target suggesting upside, but risks include margin pressure from pricing strategies and volatile cash flows. Institutional activity shows mixed signals, with some firms increasing stakes while others reduce holdings, indicating cautious optimism amid competitive and consumer sentiment challenges.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →