Altria Group Inc vs Procter & Gamble Co — how do they compare? Altria Group Inc trades at $74.53 (market cap $124.67B), while Procter & Gamble Co trades at $148.25 (market cap $347.26B). The key difference: Procter & Gamble Co is far larger — about 2.8× Altria Group Inc's market cap, and Altria Group Inc pays the higher dividend (5.68%). Which is the better fit depends on your goals.
| MO | PG | |
|---|---|---|
Market Cap | $124.67B | $347.26B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $74.66 | $167.18 |
52-Week Low | $54.72 | $138.10 |
Enterprise Value | $145.75B | $372.74B |
Dividend Yield | 5.68% | 2.92% |
Volume | — | 6,423,436 |
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Procter & Gamble (PG) trades at $148.12, down 1.23% on the day, with a bullish technical outlook supported by moving averages and key resistance at $150. The company shows steady revenue growth, with 2025 revenue at $84.28 billion and net income of $15.97 billion, alongside consistent quarterly earnings beats. Recent news highlights PG's dividend reliability and strategic partnerships, such as the WNBA deal announced on April 7, 2026.
PG offers a stable investment with a strong dividend history and moderate growth, but faces risks from premium valuations and economic sensitivity. Analyst consensus is bullish with a $161.71 price target, though near-term upside may be limited by high P/E and P/S ratios relative to peers.
Trailing returns across standard periods
Latest headlines on both assets
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
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