Altria Group Inc vs Procter & Gamble Co — how do they compare? Altria Group Inc trades at $78.03 (market cap $129.80B), while Procter & Gamble Co trades at $161.57 (market cap $374.48B). The key difference: Procter & Gamble Co is far larger — about 2.9× Altria Group Inc's market cap, and Altria Group Inc pays the higher dividend (5.69%). Which is the better fit depends on your goals — on Pluang, investors hold Altria Group Inc for 156 Days and Procter & Gamble Co for 133 Days on average.
| MO | PG | |
|---|---|---|
Market Cap | $129.80B | $374.48B |
Volume | 20,450,633 | 11,620,190 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $78.03 | $167.18 |
52-Week Low | $54.72 | $138.10 |
Typical Hold Time | 156 Days | 133 Days |
Enterprise Value | $151.16B | $398.79B |
Dividend Yield | 5.69% | 2.69% |
Signals from Pluang's Aura AI — not financial advice
Altria Group (MO) trades at $76.75, up 5.17% on the day, with a bullish technical signal from moving averages and a neutral RSI. The company reported mixed quarterly earnings, beating estimates in Q1 and Q3 2026 but missing in Q4 2025 and Q2 2026. Revenue for 2025 was $20.14B with a net income margin of 39.33%, though margins have declined from 2024's peak. The balance sheet shows negative equity of -$2.24B as of 2024, with total liabilities exceeding assets.
MO offers a high dividend yield, supported by strong cash flow from operations of $9.29B in 2025, but faces risks from regulatory pressures and a shrinking core business. Analyst consensus is bullish with a $72.88 price target, though negative equity and margin compression pose challenges. The stock's outlook hinges on successful smoke-free product adoption and sustained cash flow to maintain dividends amid competitive and regulatory headwinds.
Procter & Gamble (PG) trades at $160.59, up 1.47% with a bullish technical signal. The company reported strong Q1-Q3 2026 earnings beats and maintains robust profitability with 18.23% net income margin. Recent news highlights PG's dividend reliability and supply chain improvements. Cash flow trends show operational strength with $17.82B from operations in 2025.
PG offers stable growth with consistent dividend payments, but faces valuation concerns at 24.33 P/E. Upside exists to the $166.78 consensus target, though premium multiples and modest revenue growth pose risks. The stock remains a core holding for dividend investors despite competitive pressures.
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Latest headlines on both assets
Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →