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NAD finds Carpe's $19.95 reference price valid but urges changes to other ad claims including savings and free shipping.

Market News
30 Oct 2026, 21:00 WIB
Bbb National Programs
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NAD finds Carpe's $19.95 reference price valid but urges changes to other ad claims including savings and free shipping.

The National Advertising Division (NAD) reviewed advertising claims by Carpe after a challenge from Procter & Gamble. NAD upheld Carpe's $19.95 reference price for its Underarm Stick savings claims but recommended Carpe modify or stop other claims related to savings, free shipping, comparative performance, and its "first" 100-hour sweat and odor control claim. Carpe must also clearly disclose subscription requirements tied to discounts and avoid implying limited-time promotions unless true. Carpe agreed to comply with NAD's recommendations, impacting its marketing practices going forward.

Following the National Advertising Division's review of Carpe's advertising claims, Procter & Gamble's stock shows steady investor confidence. On Pluang, PG trades at USD 163.16 with a 1-day gain of 1.60% as of Oct 30, 2026 21:12 WIB. The stock's market cap stands at $372.21 billion, and the platform data shows a strong buy sentiment with 73% of orders being buys and a typical hold time of 133 days.

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