Marathon Digital Holdings Inc vs PepsiCo, Inc. — how do they compare? Marathon Digital Holdings Inc trades at $9.59 (market cap $3.83B), while PepsiCo, Inc. trades at $126.15 (market cap $174.89B). The key difference: PepsiCo, Inc. is far larger — about 45.7× Marathon Digital Holdings Inc's market cap, and PepsiCo, Inc. pays a 4.61% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Marathon Digital Holdings Inc for 22 Days and PepsiCo, Inc. for 107 Days on average.
| MARA | PEP | |
|---|---|---|
Market Cap | $3.83B | $174.89B |
Volume | 47,742,698 | 23,968,864 |
Sector | Financials | Consumer Staples |
52-Week High | $22.84 | $170.44 |
52-Week Low | $6.73 | $123.64 |
Typical Hold Time | 22 Days | 107 Days |
Enterprise Value | $5.87B | $215.61B |
Dividend Yield | — | 4.61% |
Signals from Pluang's Aura AI — not financial advice
MARA stock trades at $9.71, down 6.27% on the day, reflecting a volatile trend. The technical outlook is bearish overall, with moving averages signaling a downtrend, though oscillators suggest potential for a short-term bounce. Fundamentally, the company reported a net loss of $1.31 billion in 2025 with a negative net income margin of -429.71%, despite a high gross margin of 76.71%. Recent earnings have consistently missed expectations, with Q2 2026 EPS of -1.6 missing the expected 0.1666. Analyst sentiment is mixed, with a consensus price target of $13.25.
The outlook for MARA is challenged by persistent losses and negative profitability metrics, though low valuation ratios like a P/E of 3.37 may attract value investors. Key risks include execution challenges in achieving profitability, high cash burn from operations, and sensitivity to broader market sentiment. The stock's performance remains heavily influenced by news flow and sector momentum, requiring careful risk assessment for potential investors.
PepsiCo (PEP) trades at $125.80, up 1.74% today, with a bearish technical signal but strong fundamentals including four consecutive quarterly EPS beats. Revenue grew to $93.93B in 2025, with a net margin of 10.78% and robust cash flow. Analyst consensus is a Buy with a $146.77 price target, though recent news highlights pricing pressures in snacks.
The outlook is mixed: strong profitability and institutional support offer upside, but bearish technicals and consumer pushback on high prices pose near-term risks. Execution on North American turnaround and margin expansion will be critical for sustained growth amid competitive and macroeconomic challenges.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →