Compare Marathon Digital Holdings Inc (MARA) vs PepsiCo, Inc. (PEP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Marathon Digital Holdings Inc vs PepsiCo, Inc. — how do they compare? Marathon Digital Holdings Inc trades at $12.01 (market cap $4.45B), while PepsiCo, Inc. trades at $135.3 (market cap $184.89B). The key difference: PepsiCo, Inc. is far larger — about 41.5× Marathon Digital Holdings Inc's market cap, and PepsiCo, Inc. pays a 4.37% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals.
| MARA | PEP | |
|---|---|---|
Market Cap | $4.45B | $184.89B |
Sector | Technology | Consumer Staples |
52-Week High | $22.84 | $170.44 |
52-Week Low | $6.73 | $135.40 |
Enterprise Value | $6.40B | $227.39B |
Dividend Yield | — | 4.37% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Marathon Digital Holdings (MARA) trades at $11.67, up 9.17% today, amid a strategic pivot from Bitcoin mining to AI infrastructure. Despite recent earnings misses and negative profitability metrics, the stock shows technical support near $10-11 levels. The company's acquisition of a 1,200-acre Texas site with 2 GW power capacity represents a significant expansion opportunity, though cash flow remains negative from operations.
MARA presents a high-risk opportunity with Wall Street analysts maintaining a 50% buy rating and $16.90 consensus target. The AI pivot could drive long-term growth, but investors face substantial execution risks amid persistent losses and negative cash flow. Near-term performance depends on successful business transformation and improved profitability.
PepsiCo (PEP) trades at $137.12, down 1.66% on the day, with technical indicators showing bearish momentum. The stock demonstrates strong fundamentals with consistent earnings beats, a 10.78% net income margin, and robust cash flow generation. Recent news highlights price adjustments on snack products and sponsorship withdrawals, while analysts maintain a predominantly hold rating with a $158.50 consensus price target representing 15.6% upside potential.
The outlook remains cautiously optimistic given PEP's stable dividend yield and operational resilience, though near-term headwinds include consumer price sensitivity and competitive pressures. The upcoming Q3 2026 earnings report on April 16 will be critical for validating the North American turnaround narrative and margin expansion initiatives.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Marathon Digital Holdings Inc
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →About PepsiCo, Inc.
PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
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