CarMax, Inc vs PepsiCo, Inc. — how do they compare? CarMax, Inc trades at $57.72 (market cap $7.93B), while PepsiCo, Inc. trades at $134.78 (market cap $184.89B). The key difference: PepsiCo, Inc. is far larger — about 23.3× CarMax, Inc's market cap, and PepsiCo, Inc. pays a 4.37% dividend while CarMax, Inc pays none. Which is the better fit depends on your goals.
| KMX | PEP | |
|---|---|---|
Market Cap | $7.93B | $184.89B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $63.53 | $170.44 |
52-Week Low | $30.88 | $135.40 |
Enterprise Value | $26.44B | $227.39B |
Dividend Yield | — | 4.37% |
Signals from Pluang's Aura AI — not financial advice
CarMax (KMX) trades at $55.89, down 2.51% on the day, with a bullish technical signal from moving averages but a neutral stance from oscillators. The company reported mixed earnings, with a Q2 2025 miss but subsequent beats in Q3 2025 and Q1 2026. Revenue has trended down from $31.9B in 2022 to $26.35B in 2025, though net income margin improved slightly to 1.89%. Recent news highlights a strategic turnaround under new CEO Keith Barr, with insider buying and positive analyst updates despite an ongoing legal investigation.
The outlook for KMX hinges on successful execution of its four-pillar strategy to boost volume and efficiency, offering potential upside if targets are met. However, high debt levels, margin pressure, and legal scrutiny pose significant risks. Analyst consensus is cautious with a hold-heavy rating and a price target of $48.91 below the current price, indicating skepticism about near-term growth.
PepsiCo (PEP) trades at $134.73, down 1.74% on the day, with technical indicators showing a bearish trend. The company maintains strong profitability with a 10.78% net income margin and has beaten earnings estimates in recent quarters. Recent news highlights price cuts on snacks like Doritos to address consumer pushback, while analyst consensus remains a Buy with a $158.50 price target.
The outlook is mixed: strong cash flow and dividend yield near 4% support income investors, but near-term headwinds include pricing pressure and volatile technicals. Upside depends on North American sales recovery and margin expansion from cost controls, while risks involve competitive pressures and execution on pricing strategy.
Trailing returns across standard periods
Latest headlines on both assets
CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
Read more on KMX →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →