Hershey Co vs SoFi Technologies Inc — how do they compare? Hershey Co trades at $183 (market cap $36.56B), while SoFi Technologies Inc trades at $17.9 (market cap $23.22B). The key difference: Hershey Co is the larger of the two by market cap, and Hershey Co pays a 3.19% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| HSY | SOFI | |
|---|---|---|
Market Cap | $36.56B | $23.22B |
Sector | Consumer Staples | Financials |
52-Week High | $236.28 | $32.21 |
52-Week Low | $162.31 | $15.15 |
Enterprise Value | $41.70B | — |
Dividend Yield | 3.19% | — |
Signals from Pluang's Aura AI — not financial advice
Hershey (HSY) trades at $184.19, up 0.79% with a bullish technical outlook and strong fundamental performance. The stock shows consistent earnings beats with Q2 2026 EPS of $1.90 exceeding expectations by 33%, while revenue growth remains steady at $11.69 billion for 2025. Technical indicators show bullish momentum with the current price near resistance at $184, supported by positive moving average signals. The company maintains robust profitability with 38.38% gross margins and 32.81% ROE, though net income declined to $883 million in 2025 from previous highs.
HSY presents a favorable risk-reward profile with analyst consensus target of $196.78 offering 7% upside potential. Recent margin recovery from favorable cocoa contracts and dividend growth support bullish sentiment, though volume declines and competitive pressures in salty snacks remain concerns. With 68.57% of analysts maintaining Hold ratings, the stock offers steady growth potential but requires monitoring of consumer demand trends and input cost management.
SOFI stock trades at $18.02, down 0.55% on the day, with a bullish technical signal from moving averages but a neutral reading from oscillators. The company reported strong Q2 2026 results, beating EPS estimates with 40% year-over-year adjusted net revenue growth and record loan originations. Revenue guidance for 2026 was raised to $4.75-$4.85 billion. The stock is trading below the consensus price target of $19.50, with analyst sentiment mixed but leaning positive.
The outlook for SOFI is supported by robust member growth and a diversified revenue stream, though risks include dependence on lending growth and potential interest rate sensitivity. The current valuation at a P/E of 36.69 and P/S of 5.6 reflects high growth expectations. Upside potential exists if execution continues, but investors should weigh the premium valuation against competitive and macroeconomic headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →