Compare Harley-Davidson Inc (HOG) vs Williams-Sonoma, Inc. (WSM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Williams-Sonoma, Inc. — how do they compare? Harley-Davidson Inc trades at $26.75 (market cap $2.80B), while Williams-Sonoma, Inc. trades at $239 (market cap $28.32B). The key difference: Williams-Sonoma, Inc. is far larger — about 10.1× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.78%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Williams-Sonoma, Inc. for 59 Days on average.
| HOG | WSM | |
|---|---|---|
Market Cap | $2.80B | $28.32B |
Volume | 2,093,216 | 963,190 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $251.81 |
52-Week Low | $17.19 | $168.64 |
Typical Hold Time | 91 Days | 59 Days |
Enterprise Value | $3.22B | $28.82B |
Dividend Yield | 2.78% | 1.26% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $28.50. Recent Q2 2026 earnings beat expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin falling to 7.57%. The company maintains a dividend and shows improved cash flow trends, though it faces headwinds from tariffs and a recent data breach investigation.
The stock presents a mixed outlook: valuation metrics like P/E of 14.97 and P/B of 0.9 suggest potential upside, but declining profitability and competitive pressures pose risks. Investor sentiment is cautious with 61% hold ratings, while institutional activity shows mixed positioning. Key catalysts include execution of the 'Back to the Bricks' strategy, though tariff exposures and softening demand remain concerns.
Williams-Sonoma (WSM) trades at $239.00, down 1.35% on the day, with strong technical momentum showing bullish moving averages despite overbought RSI readings. The company demonstrates robust fundamentals with 14.73% net income margin and consistent earnings beats, having exceeded expectations in three consecutive quarters. Recent news highlights the company's market share gains and AI integration driving operational efficiency.
The outlook remains positive with a consensus price target of $246.31 representing 3% upside potential. Key opportunities include sustained margin expansion and business-to-business growth, while risks involve housing market sensitivity and competitive pressures in the home furnishings sector.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Williams-Sonoma, Inc.
With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →
