Compare Harley-Davidson Inc (HOG) vs Wendys Co (WEN) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Wendys Co — how do they compare? Harley-Davidson Inc trades at $26.76 (market cap $2.80B), while Wendys Co trades at $6.21 (market cap $1.16B). The key difference: Harley-Davidson Inc is far larger — about 2.4× Wendys Co's market cap, and Wendys Co pays the higher dividend (4.59%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Wendys Co for 77 Days on average.
| HOG | WEN | |
|---|---|---|
Market Cap | $2.80B | $1.16B |
Volume | 2,093,216 | 4,715,639 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $9.33 |
52-Week Low | $17.19 | $6.10 |
Typical Hold Time | 91 Days | 77 Days |
Enterprise Value | $3.22B | $4.90B |
Dividend Yield | 2.78% | 4.59% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.71% on the day, with a bullish technical signal and mixed earnings history. The stock shows attractive valuation ratios, including a P/E of 14.97 and P/S of 0.72, but faces declining revenue and net income margins. Recent news highlights tariff exposure and a data breach, while analyst consensus is a 'Hold' with a $28.50 price target. Cash flow trends are volatile, with 2025 showing a net inflow of $1.35 billion driven by investing activities.
The outlook for HOG is cautious due to fundamental pressures, including falling profitability and revenue, offset by low valuations and a dividend. Key risks include competitive threats and sensitivity to tariffs. Upside potential exists if the 'Back to the Bricks' strategy revives growth, but investors should weigh margin erosion against valuation support.
Wendy's (WEN) trades at $6.22, up 0.97% today but remains under significant pressure with a bearish technical outlook. The stock shows attractive valuation metrics including a P/E of 9.25 and P/S of 0.53, though fundamentals reveal declining profitability with net income margin dropping to 5.72% in 2025. Recent news highlights challenges including a major franchisee bankruptcy filing and six consecutive quarters of same-store sales declines, creating headwinds for the burger chain.
Despite low valuations and consistent earnings beats, Wendy's faces substantial operational challenges including franchisee instability and competitive pressures. The consensus price target of $7.58 suggests 22% upside potential, but investor sentiment remains cautious given the deteriorating fundamentals and bearish technical signals. Recovery depends on successful execution under new CEO Bob Wright and reversing negative sales trends.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Wendys Co
The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $11.1 billion in 2021, narrowly edging Burger King ($10.3 billion) and clocking in well behind wide-moat McDonald's ($45.7 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spans almost 7,000 total units in 30 countries. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for 94% of stores, and through franchise flipping and advisory fees.
Read more on WEN →
