Harley-Davidson Inc vs Wendys Co — how do they compare? Harley-Davidson Inc trades at $26.91 (market cap $2.78B), while Wendys Co trades at $7.54 (market cap $1.44B). The key difference: Harley-Davidson Inc is the larger of the two by market cap, and Wendys Co pays the higher dividend (3.71%). Which is the better fit depends on your goals.
| HOG | WEN | |
|---|---|---|
Market Cap | $2.78B | $1.44B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $10.68 |
52-Week Low | $17.19 | $6.17 |
Enterprise Value | $3.19B | $5.17B |
Dividend Yield | 2.75% | 3.71% |
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $11.1 billion in 2021, narrowly edging Burger King ($10.3 billion) and clocking in well behind wide-moat McDonald's ($45.7 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spans almost 7,000 total units in 30 countries. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for 94% of stores, and through franchise flipping and advisory fees.
Read more on WEN →