Harley-Davidson Inc vs Ulta Beauty Inc — how do they compare? Harley-Davidson Inc trades at $27.89 (market cap $2.93B), while Ulta Beauty Inc trades at $489.47 (market cap $20.98B). The key difference: Ulta Beauty Inc is far larger — about 7.2× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.64% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| HOG | ULTA | |
|---|---|---|
Market Cap | $2.93B | $20.98B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $706.82 |
52-Week Low | $17.19 | $450.75 |
Enterprise Value | $3.32B | $23.06B |
Dividend Yield | 2.64% | — |
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →