Compare Harley-Davidson Inc (HOG) vs Target Corporation (TGT) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Target Corporation — how do they compare? Harley-Davidson Inc trades at $26.88 (market cap $2.78B), while Target Corporation trades at $153.77 (market cap $70.31B). The key difference: Target Corporation is far larger — about 25.3× Harley-Davidson Inc's market cap, and Target Corporation pays the higher dividend (3%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Target Corporation for 137 Days on average.
| HOG | TGT | |
|---|---|---|
Market Cap | $2.78B | $70.31B |
Volume | 2,966,389 | 4,164,999 |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $28.46 | $169.90 |
52-Week Low | $17.19 | $83.68 |
Typical Hold Time | 91 Days | 137 Days |
Enterprise Value | $3.20B | $83.58B |
Dividend Yield | 2.8% | 3% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal and mixed earnings history. The company reported Q2 2026 EPS of $0.75, beating expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025. Valuation ratios appear attractive with a P/E of 14.86 and P/B of 0.9, while analyst consensus is a hold with a $28.50 price target. Recent news includes a data breach investigation and a new product collaboration.
The outlook for HOG is cautious due to declining revenue and profit margins, offset by reasonable valuations and positive technical momentum. Key risks include tariff exposure, competitive pressures, and ongoing data security issues. Upside potential exists if the 'Back to the Bricks' strategy reverses sales trends, but investors should weigh fundamental weaknesses against technical strength.
Target trades at $150.96, down 2.18% today, with technical indicators showing bearish momentum. The company maintains solid fundamentals with a P/E of 16.05 and strong profitability metrics including 26.41% ROE. Recent earnings have consistently beaten expectations, with Q2 2026 EPS of $4.11 significantly exceeding the $2.35 forecast. The company's holiday price-cutting strategy aims to capture market share amid competitive retail pressures.
Target presents a mixed outlook with 46.7% analyst buy ratings and a $167.18 consensus target suggesting 10.8% upside. Strong cash flow generation and dividend sustainability support the investment case, though margin pressures from aggressive pricing and retail competition pose near-term challenges. The stock's current valuation appears reasonable relative to historical levels.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Target Corporation
With 1,926 stores (as of the end of fiscal 2021), Target is a leading American general merchandise retailer, offering a variety of products across several categories, including beauty and household essentials (26% of fiscal 2021 sales), food and beverage (19%), home furnishings and décor (19%), hardlines (18%), and apparel and accessories (17%). Most of Target's stores are large, averaging more than 125,000 square feet. The company has a significant e-commerce presence, deriving around 19% of sales from the channel (up from about 9% in fiscal 2019, before the pandemic). In addition to its namesake stores, Target owns Shipt, an online same-day delivery platform. After it exited Canada in 2015, virtually all of Target's revenue is generated from the United States.
Read more on TGT →
