Compare Harley-Davidson Inc (HOG) vs Snap Inc (SNAP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Harley-Davidson Inc vs Snap Inc — how do they compare? Harley-Davidson Inc trades at $28.05 (market cap $2.93B), while Snap Inc trades at $4.62 (market cap $7.67B). The key difference: Snap Inc is far larger — about 2.6× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.64% dividend while Snap Inc pays none. Which is the better fit depends on your goals.
| HOG | SNAP | |
|---|---|---|
Market Cap | $2.93B | $7.67B |
Sector | Consumer Cyclical | Media |
52-Week High | $31.03 | $10.35 |
52-Week Low | $17.19 | $3.93 |
Enterprise Value | $3.32B | $9.05B |
Dividend Yield | 2.64% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
Snap Inc. (SNAP) trades at $4.585, up 1.33% on the day, amid a bearish technical signal and mixed fundamentals. Revenue grew to $5.93 billion in 2025, but the company posted a net loss of $460.49 million, with a negative net margin of -6.72%. Recent news highlights the launch of high-priced AR glasses, which sparked investor concerns and a stock decline. The stock faces resistance near $5, with analyst consensus price target at $5.75, suggesting modest upside potential from current levels.
The outlook remains cautious; while cost-cutting and AR innovation offer long-term growth avenues, persistent losses, competitive pressures, and high debt levels pose significant risks. Investor sentiment is divided, with analysts mostly neutral to bullish, but the stock's performance hinges on achieving profitability and successful monetization of new initiatives.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →About Snap Inc
Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →
