Harley-Davidson Inc vs Raymond James Financial, Inc. — how do they compare? Harley-Davidson Inc trades at $27.42 (market cap $2.72B), while Raymond James Financial, Inc. trades at $180.02 (market cap $33.96B). The key difference: Raymond James Financial, Inc. is far larger — about 12.5× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.82%). Which is the better fit depends on your goals.
| HOG | RJF | |
|---|---|---|
Market Cap | $2.72B | $33.96B |
Sector | Consumer Cyclical | Financials |
52-Week High | $31.03 | $180.55 |
52-Week Low | $17.19 | $140.89 |
Enterprise Value | $3.13B | — |
Dividend Yield | 2.82% | 1.22% |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Raymond James Financial (RJF) trades at $176.56, down 1.54% on the day, with a bullish technical signal supported by moving averages and strong quarterly earnings beats. Revenue and net income have grown steadily, with Q3 2026 reaching record revenues of $3.93 billion, up 16% year-over-year. The stock is supported by positive analyst sentiment and a consensus price target of $183.75.
The outlook for RJF is positive, driven by earnings growth and strategic acquisitions, though risks include market volatility and competitive pressures. With no sell ratings and a dividend payout, the stock presents a stable opportunity for investors seeking exposure to financial services, balanced by the need to monitor expense management and economic conditions.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Raymond James Financial is a financial holding company whose major operations include wealth management, investment banking, asset management, and commercial banking. The company has more than 14,000 employees and supports more than 5,000 independent contractor financial advisors across the United States, Canada, and the United Kingdom. Approximately 90% of the company's revenue is from the U.S. and 70% is from the company's wealth-management segment.
Read more on RJF →