Harley-Davidson Inc vs Raymond James Financial, Inc. — how do they compare? Harley-Davidson Inc trades at $27.89 (market cap $2.93B), while Raymond James Financial, Inc. trades at $168.25 (market cap $32.80B). The key difference: Raymond James Financial, Inc. is far larger — about 11.2× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | RJF | |
|---|---|---|
Market Cap | $2.93B | $32.80B |
Sector | Consumer Cyclical | Financials |
52-Week High | $31.03 | $176.43 |
52-Week Low | $17.19 | $140.89 |
Enterprise Value | $3.32B | — |
Dividend Yield | 2.64% | 1.28% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $28.46, up 7.07% today, showing strong momentum despite mixed earnings performance. The stock exhibits bullish technical signals with valuation metrics appearing attractive (P/E 14.41, P/B 0.96), though revenue has declined from $5.8B in 2022 to $4.5B in 2025. Recent developments include production reshoring of Revolution Max engines and Q2 2026 earnings due July 23, 2026, with expectations of $0.63 EPS.
Outlook remains cautious due to declining revenue trends and margin pressure, offset by cost-cutting initiatives and strategic repositioning. Key risks include competitive pressures and execution challenges, while opportunities lie in operational improvements and potential margin recovery. Analyst consensus is mixed with 65.71% hold rating and $23.40 price target below current levels.
Raymond James Financial (RJF) trades at $167.93, down 0.26% on the day, with a bullish technical outlook and consistent earnings beats in recent quarters. The stock shows strong fundamental performance with 2025 revenue of $13.84B and net income of $2.14B, supported by a P/E of 15.89. Analyst consensus is positive with a $176.83 price target, and recent news highlights advisor recruitment driving growth.
The outlook for RJF remains favorable due to earnings momentum and institutional interest, though risks include expense pressures and market volatility. The stock presents a growth opportunity with solid valuation support, but investors should monitor cost management and macroeconomic factors that could impact financial services performance.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Raymond James Financial is a financial holding company whose major operations include wealth management, investment banking, asset management, and commercial banking. The company has more than 14,000 employees and supports more than 5,000 independent contractor financial advisors across the United States, Canada, and the United Kingdom. Approximately 90% of the company's revenue is from the U.S. and 70% is from the company's wealth-management segment.
Read more on RJF →