Harley-Davidson Inc vs Peloton Interactive Inc — how do they compare? Harley-Davidson Inc trades at $26.76 (market cap $2.80B), while Peloton Interactive Inc trades at $4.91 (market cap $2.13B). The key difference: Harley-Davidson Inc is the larger of the two by market cap, and Harley-Davidson Inc pays a 2.78% dividend while Peloton Interactive Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Peloton Interactive Inc for 37 Days on average.
| HOG | PTON | |
|---|---|---|
Market Cap | $2.80B | $2.13B |
Volume | 2,093,216 | 8,365,857 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $28.46 | $7.86 |
52-Week Low | $17.19 | $3.71 |
Typical Hold Time | 91 Days | 37 Days |
Enterprise Value | $3.22B | $2.64B |
Dividend Yield | 2.78% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.75, down 0.71% on the day, with a bullish technical signal and mixed earnings history. The stock shows attractive valuation ratios, including a P/E of 14.97 and P/S of 0.72, but faces declining revenue and net income margins. Recent news highlights tariff exposure and a data breach, while analyst consensus is a 'Hold' with a $28.50 price target. Cash flow trends are volatile, with 2025 showing a net inflow of $1.35 billion driven by investing activities.
The outlook for HOG is cautious due to fundamental pressures, including falling profitability and revenue, offset by low valuations and a dividend. Key risks include competitive threats and sensitivity to tariffs. Upside potential exists if the 'Back to the Bricks' strategy revives growth, but investors should weigh margin erosion against valuation support.
Peloton Interactive (PTON) trades at $4.92, up 1.03% for the day, as the company shows signs of operational improvement with positive operating cash flow of $333M in 2025. The stock remains in a bearish technical trend with negative shareholder equity of -$413.7M, though recent product launches including the foldable Tread Flex aim to broaden market appeal. Revenue declined to $2.49B in 2025 with a net loss of $118.9M, but profitability metrics show gradual improvement from previous years.
While PTON faces significant challenges including high debt levels and declining membership, the company achieved its first profitable year in 2026 with $63M net income. Analyst consensus remains cautiously optimistic with a $8.00 price target representing 63% upside potential. Key risks include execution of the turnaround strategy and competitive pressure in the connected fitness market.
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product revenue consists of sales of bike and tread and related accessories, associated fees for delivery and installation, and extended warranty agreements. Subscription revenue consists of revenue generated from monthly Connected Fitness Subscription and Digital Subscription. The company generates the majority of the revenue from the sale of Connected Fitness Products.
Read more on PTON →