Harley-Davidson Inc vs Peloton Interactive Inc — how do they compare? Harley-Davidson Inc trades at $26.51 (market cap $2.72B), while Peloton Interactive Inc trades at $5.6 (market cap $2.42B). The key difference: Harley-Davidson Inc and Peloton Interactive Inc are close in size by market cap, and Harley-Davidson Inc pays a 2.82% dividend while Peloton Interactive Inc pays none. Which is the better fit depends on your goals.
| HOG | PTON | |
|---|---|---|
Market Cap | $2.72B | $2.42B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $31.03 | $9.00 |
52-Week Low | $17.19 | $3.71 |
Enterprise Value | $3.13B | $2.92B |
Dividend Yield | 2.82% | — |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.01, up 1.21% daily, with a bullish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 EPS of $0.75, beating estimates, and raised full-year guidance. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin at 4.78%. Valuation ratios appear attractive with a P/E of 14.45 and P/B of 0.87. Recent news highlights North American sales strength and a strategic shift to U.S. production.
The outlook is cautiously optimistic; earnings beat and raised guidance support upside, but declining revenue and margin pressures pose risks. Analyst consensus is mixed with a $26 price target. Key risks include competitive threats and raw material costs. The stock's valuation discount offers potential if turnaround efforts gain traction.
Peloton Interactive (PTON) trades at $5.68, up 3.18% with a bearish technical signal despite recent earnings beat. The company achieved its first annual net profit in fiscal 2026 with $63M net income, though revenue declined to $2.4B. Valuation metrics show a P/E of 40.54 and P/S of 1.01, while negative shareholder equity of -$413.7M reflects historical losses. Recent news highlights profitability progress but concerns about subscriber declines and conservative 2027 guidance.
PTON presents a turnaround story with improving profitability but faces significant revenue headwinds. The stock offers potential upside if subscriber stabilization occurs, though high debt levels and competitive pressures pose substantial risks. Analyst consensus is divided with 50% buy ratings, suggesting cautious optimism amid ongoing business transformation challenges.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Peloton Interactive Inc operates an interactive fitness platform. It operates its business in two reportable segments: Connected Fitness Products and Subscription. Connected Fitness Product revenue consists of sales of bike and tread and related accessories, associated fees for delivery and installation, and extended warranty agreements. Subscription revenue consists of revenue generated from monthly Connected Fitness Subscription and Digital Subscription. The company generates the majority of the revenue from the sale of Connected Fitness Products.
Read more on PTON →