Harley-Davidson Inc vs Motorola Solutions Inc — how do they compare? Harley-Davidson Inc trades at $28.08 (market cap $2.93B), while Motorola Solutions Inc trades at $404.71 (market cap $68.13B). The key difference: Motorola Solutions Inc is far larger — about 23.3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.64%). Which is the better fit depends on your goals.
| HOG | MSI | |
|---|---|---|
Market Cap | $2.93B | $68.13B |
Sector | Consumer Cyclical | Technology |
52-Week High | $31.03 | $490.30 |
52-Week Low | $17.19 | $363.83 |
Enterprise Value | $3.32B | $76.83B |
Dividend Yield | 2.64% | 1.18% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $27.85, up 4.78% today, with a bullish technical signal from moving averages and a neutral RSI near 69. Recent earnings show mixed results, with Q1 2026 missing estimates, while revenue has declined from $5.8B in 2022 to $4.5B in 2025. The company is executing a turnaround strategy, including cost cuts and bringing Revolution Max engine production back to the U.S., amid positive retail sales growth in Q1 2026.
The outlook is cautious; while valuation ratios like P/E of 13.77 and P/B of 0.91 appear attractive, declining revenue and net income margins pose risks. Analyst consensus is mostly Hold (65.71%), with a price target of $23.40 below the current price, indicating skepticism about near-term growth despite operational initiatives.
MSI trades at $412.34, down 0.23% on the day, with a neutral technical signal. The company shows strong profitability with a 17.61% net income margin and has beaten earnings estimates for three consecutive quarters. Recent developments include the $1.5 billion acquisition of D-Fend Solutions and expansion of AI capabilities for emergency response systems, indicating strategic growth in public safety technology.
The outlook remains positive with a consensus price target of $512.33, representing 24% upside potential. Key risks include high valuation multiples and significant investing cash outflows from acquisitions. Analyst sentiment is bullish with 70.59% buy ratings, though investors should monitor integration execution of recent deals and competitive pressures in the tech sector.
Trailing returns across standard periods
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Motorola Solutions, Inc. is a data communications and telecommunications equipment provider. The Company develops data capture, wireless, infrastructure, bar code scanning, two-way radios, and wireless broadband networks. Motorola also produces public safety and government products, voice and data communications products and systems, and wireless LAN securities.
Read more on MSI →