Harley-Davidson Inc vs Johnson Controls International PLC — how do they compare? Harley-Davidson Inc trades at $26.75 (market cap $2.78B), while Johnson Controls International PLC trades at $155.13 (market cap $93.28B). The key difference: Johnson Controls International PLC is far larger — about 33.6× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold Harley-Davidson Inc for 91 Days and Johnson Controls International PLC for 65 Days on average.
| HOG | JCI | |
|---|---|---|
Market Cap | $2.78B | $93.28B |
Volume | 2,966,389 | 2,786,476 |
Sector | Consumer Cyclical | Basic Materials |
52-Week High | $28.46 | $158.76 |
52-Week Low | $17.19 | $105.55 |
Typical Hold Time | 91 Days | 65 Days |
Enterprise Value | $3.20B | $102.12B |
Dividend Yield | 2.8% | 1.04% |
Signals from Pluang's Aura AI — not financial advice
Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $28.50. Recent Q2 2026 earnings beat expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin falling to 7.57%. The company maintains a dividend and shows improved cash flow trends, though it faces headwinds from tariffs and a recent data breach investigation.
The stock presents a mixed outlook: valuation metrics like P/E of 14.97 and P/B of 0.9 suggest potential upside, but declining profitability and competitive pressures pose risks. Investor sentiment is cautious with 61% hold ratings, while institutional activity shows mixed positioning. Key catalysts include execution of the 'Back to the Bricks' strategy, though tariff exposures and softening demand remain concerns.
Johnson Controls International (JCI) trades at $155.93, down 1.78% on the day, with a bullish technical signal from moving averages. The company reported strong Q2 2026 earnings, beating estimates with an EPS of $1.42, and raised its full-year 2026 guidance. Revenue for 2025 was $23.60B, with net income surging to $3.29B, reflecting a robust profit margin of 13.94%. Analyst sentiment is positive, with a consensus price target of $172.50 and no sell ratings among 45 analysts.
The outlook for JCI is favorable, driven by strong demand in data-center and mission-critical thermal management systems, as highlighted in recent earnings. Investment opportunities include potential upside to the consensus target and consistent dividend payments. Key risks involve elevated valuation multiples, such as a P/E of 43.92, and macroeconomic sensitivity impacting industrial demand.
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Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Johnson Controls manufactures, installs, and services HVAC systems, building management systems and controls, industrial refrigeration systems, and fire and security solutions. Commercial HVAC accounts for about 40% of sales, fire and security also represents 40% of sales, and residential HVAC, industrial refrigeration, and other solutions account for the remaining 20% of revenue. In fiscal 2021, Johnson Controls generated over $23.5 billion in revenue.
Read more on JCI →