Harley-Davidson Inc vs Hershey Co — how do they compare? Harley-Davidson Inc trades at $26.91 (market cap $2.78B), while Hershey Co trades at $181.78 (market cap $36.56B). The key difference: Hershey Co is far larger — about 13.2× Harley-Davidson Inc's market cap, and Hershey Co pays the higher dividend (3.19%). Which is the better fit depends on your goals.
| HOG | HSY | |
|---|---|---|
Market Cap | $2.78B | $36.56B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $31.03 | $236.28 |
52-Week Low | $17.19 | $162.31 |
Enterprise Value | $3.19B | $41.70B |
Dividend Yield | 2.75% | 3.19% |
Trailing returns across standard periods
Latest headlines on both assets
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →