Futu Holdings Ltd vs Prudential Financial Inc — how do they compare? Futu Holdings Ltd trades at $98.3 (market cap $13.94B), while Prudential Financial Inc trades at $117.52 (market cap $39.96B). The key difference: Prudential Financial Inc is far larger — about 2.9× Futu Holdings Ltd's market cap, and Prudential Financial Inc pays the higher dividend (4.87%). Which is the better fit depends on your goals.
| FUTU | PRU | |
|---|---|---|
Market Cap | $13.94B | $39.96B |
Sector | Financials | Financials |
52-Week High | $199.04 | $118.72 |
52-Week Low | $89.76 | $92.00 |
Enterprise Value | $13.79B | $67.01B |
Dividend Yield | 2.62% | 4.87% |
Signals from Pluang's Aura AI — not financial advice
FUTU trades at $98.2, up 0.07% on the day, with a bullish technical signal but mixed earnings history including a Q1 2026 miss. The company shows strong fundamentals with 2025 revenue of $22.85B, net income margin of 49.62%, and robust cash flow. However, multiple class action lawsuits filed in July 2026 alleging securities fraud create significant near-term uncertainty.
The outlook is clouded by legal risks despite solid profitability and analyst support (58% buy ratings). Investment opportunity hinges on resolution of regulatory allegations, while key risks include potential financial penalties and reputational damage from ongoing litigation.
Prudential Financial (PRU) trades at $114.79, down 1.19% on the day, with a bullish technical signal from moving averages but neutral oscillators. The stock shows strong fundamentals with a P/E of 11.85 and net income margin of 5.5%, supported by recent earnings beats. Recent news highlights retirement growth and international expansion, while a $1.40 dividend reinforces shareholder returns.
The outlook remains positive given earnings momentum and discounted valuation, though mixed analyst ratings and volatile cash flows pose risks. Upside potential hinges on continued execution in retirement services, while macroeconomic sensitivity and debt levels warrant monitoring for long-term investors.
Trailing returns across standard periods
Latest headlines on both assets
Futu Holdings Ltd is an online broker providing one-stop online investing services. The company provides its services through its digital platform Futu NiuNiu, which includes market data, trading service, and news feed of Hong Kong, Mainland China, Singapore, and United States equity markets. It generates its revenue in the form of brokerage commission and handling charge services.
Read more on FUTU →Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →