Firy Inc. vs PepsiCo, Inc. — how do they compare? Firy Inc. trades at $8.19 (market cap $125.48M), while PepsiCo, Inc. trades at $139.4 (market cap $184.81B). The key difference: PepsiCo, Inc. is far larger — about 1472.8× Firy Inc.'s market cap, and PepsiCo, Inc. pays a 4.37% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| FIRY | PEP | |
|---|---|---|
Market Cap | $125.48M | $184.81B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $12.45 | $170.44 |
52-Week Low | $2.28 | $135.35 |
Enterprise Value | $69.16M | $227.30B |
Dividend Yield | — | 4.37% |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
PepsiCo (PEP) trades at $139.22, up 2.78% on the day, with technical indicators showing bearish momentum despite recent earnings beats. The company maintains strong profitability with 10.78% net margin and 51.59% ROE, though revenue growth has moderated to 2.2% year-over-year. Recent news highlights price adjustments for snack products and sponsorship changes, while analysts maintain a cautious but generally positive outlook with a $159.27 consensus target.
PepsiCo presents a stable investment case with consistent dividend payments and strong brand positioning, though near-term headwinds include pricing sensitivity and competitive pressures. The stock's current valuation at 17.75 P/E appears reasonable relative to historical levels, with upside potential if North American recovery gains traction. Key risks include consumer pushback on pricing and execution challenges in the competitive beverage and snack market.
Trailing returns across standard periods
Latest headlines on both assets
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →