Compare Ford Motor Company (F) vs Prudential Financial Inc (PRU) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Ford Motor Company vs Prudential Financial Inc — how do they compare? Ford Motor Company trades at $14.15 (market cap $56.50B), while Prudential Financial Inc trades at $117.52 (market cap $39.96B). The key difference: Ford Motor Company is the larger of the two by market cap, and Prudential Financial Inc pays the higher dividend (4.87%). Which is the better fit depends on your goals.
| F | PRU | |
|---|---|---|
Market Cap | $56.50B | $39.96B |
Sector | Consumer Cyclical | Financials |
52-Week High | $17.44 | $118.72 |
52-Week Low | $10.82 | $92.00 |
Enterprise Value | $185.53B | $67.01B |
Dividend Yield | 4.23% | 4.87% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $13.93, up 0.44% on the day, with a neutral technical outlook and mixed fundamental signals. The company reported a net loss of $8.18 billion in 2025 despite revenue growth to $187.27 billion, reflecting margin pressure. Recent news highlights labor agreements, EV initiatives, and a 4%+ dividend yield. Analyst consensus is a $15.00 price target with a Hold-heavy rating distribution.
The stock presents a value opportunity with low P/E and P/S ratios, but significant risks include persistent net losses, high debt levels, and competitive pressures in the EV transition. Upside depends on execution of cost controls and successful new product launches, particularly in electric vehicles.
Prudential Financial (PRU) trades at $114.79, down 1.19% on the day, with a bullish technical signal from moving averages but neutral oscillators. The stock shows strong fundamentals with a P/E of 11.85 and net income margin of 5.5%, supported by recent earnings beats. Recent news highlights retirement growth and international expansion, while a $1.40 dividend reinforces shareholder returns.
The outlook remains positive given earnings momentum and discounted valuation, though mixed analyst ratings and volatile cash flows pose risks. Upside potential hinges on continued execution in retirement services, while macroeconomic sensitivity and debt levels warrant monitoring for long-term investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Ford Motor Company
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →About Prudential Financial Inc
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →
