Compare Ford Motor Company (F) vs Prudential Financial Inc (PRU) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Ford Motor Company vs Prudential Financial Inc — how do they compare? Ford Motor Company trades at $12.28 (market cap $48.33B), while Prudential Financial Inc trades at $114.08 (market cap $38.76B). The key difference: Ford Motor Company is the larger of the two by market cap, and Prudential Financial Inc pays the higher dividend (4.98%). Which is the better fit depends on your goals — on Pluang, investors hold Ford Motor Company for 104 Days and Prudential Financial Inc for 145 Days on average.
| F | PRU | |
|---|---|---|
Market Cap | $48.33B | $38.76B |
Volume | 33,572,159 | 1,604,078 |
Sector | Consumer Cyclical | Financials |
52-Week High | $17.44 | $125.13 |
52-Week Low | $11.21 | $92.00 |
Typical Hold Time | 104 Days | 145 Days |
Enterprise Value | $180.29B | $67.54B |
Dividend Yield | 4.95% | 4.98% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Ford Motor Company (F) trades at $12.25, down 0.2% with bearish technical signals. The company reported mixed quarterly results, beating Q1 and Q2 2026 EPS estimates but missing Q4 2025. Despite $187.3B revenue in 2025, net income was -$8.18B with negative margins. Analyst consensus is mixed with 38% buy ratings and a $15.90 price target. Recent news highlights sales declines and production challenges, though the company maintains strong cash flow from operations.
Ford faces significant headwinds including declining sales, negative profitability, and high debt levels. The stock offers value with low P/E (11.21) and P/S (0.26) ratios, but execution risks and competitive pressures from Asian automakers pose challenges. The dividend provides income support, but investors should weigh fundamental weaknesses against valuation appeal.
Prudential Financial (PRU) trades at $113.53, down slightly by 0.01%. The stock exhibits a bearish technical trend with key support at $110, while fundamentals show a P/E of 10.19 and net income margin of 6.04%. Recent earnings beat expectations in Q1 and Q2 2026, and the company announced a strategic $3 billion capital rotation and $750 million cost savings plan (MarketBeat, 2026-09-17).
The outlook is mixed: valuation appears attractive with low P/E and P/S ratios, and higher interest rates may boost investment income. However, analyst consensus is cautious with a $105.67 price target below current levels, and technical indicators signal bearish pressure. Risks include execution of strategic initiatives and macroeconomic sensitivity.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
About Ford Motor Company
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →About Prudential Financial Inc
Prudential Financial is a large, diversified insurance company offering annuities, life insurance, retirement plan services, and asset management products. While it operates in a number of countries, the vast majority of revenue is generated in the United States and Japan. The company's investment management business, PGIM, contributes approximately 15% of its earnings and has over $1.5 trillion in assets under management. The U.S. businesses are responsible for about 45% of earnings and can be classified into Institutional Retirement Strategies, Individual Retirement Strategies, Group Insurance, Individual Life Insurance, and Assurance IQ. Finally, the international business segment of the company contributes approximately 40% of earnings with a strong market position in Japan.
Read more on PRU →
