Compare Ford Motor Company (F) vs PepsiCo, Inc. (PEP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Ford Motor Company vs PepsiCo, Inc. — how do they compare? Ford Motor Company trades at $14.24 (market cap $56.50B), while PepsiCo, Inc. trades at $136.79 (market cap $184.81B). The key difference: PepsiCo, Inc. is far larger — about 3.3× Ford Motor Company's market cap, and PepsiCo, Inc. pays the higher dividend (4.37%). Which is the better fit depends on your goals.
| F | PEP | |
|---|---|---|
Market Cap | $56.50B | $184.81B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $17.44 | $170.44 |
52-Week Low | $10.82 | $135.35 |
Enterprise Value | $185.53B | $227.30B |
Dividend Yield | 4.23% | 4.37% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $13.93, up 0.44% on the day, with a neutral technical outlook and mixed fundamental signals. The company reported a net loss of $8.18 billion in 2025 despite revenue growth to $187.27 billion, reflecting margin pressure. Recent news highlights labor agreements, EV initiatives, and a 4%+ dividend yield. Analyst consensus is a $15.00 price target with a Hold-heavy rating distribution.
The stock presents a value opportunity with low P/E and P/S ratios, but significant risks include persistent net losses, high debt levels, and competitive pressures in the EV transition. Upside depends on execution of cost controls and successful new product launches, particularly in electric vehicles.
PepsiCo (PEP) trades at $135.45, down 2.2% on the day, with technical indicators showing bearish momentum despite recent earnings beats. The stock faces pressure from consumer resistance to snack price increases, with recent news highlighting price cuts of up to 15% on products like Doritos. Fundamentally, PEP maintains strong profitability with a 10.78% net margin and 51.59% ROE, though 2025 revenue growth slowed to 2.2% year-over-year. Analyst consensus remains positive with a $159.27 price target, representing 17.6% upside potential from current levels.
The investment case balances strong cash flow generation and dividend reliability against volume sensitivity to pricing actions. Near-term performance hinges on Q1 2026 results due next week, where investors will scrutinize North American recovery trends. While valuation appears reasonable at 17.75x P/E, execution risks around price optimization and competitive pressures warrant monitoring. The current technical weakness may present entry opportunities for long-term investors seeking stable consumer staples exposure.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Ford Motor Company
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →About PepsiCo, Inc.
PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →
