e l f Beauty Inc vs Williams-Sonoma, Inc. — how do they compare? e l f Beauty Inc trades at $109.23 (market cap $6.25B), while Williams-Sonoma, Inc. trades at $241.78 (market cap $28.15B). The key difference: Williams-Sonoma, Inc. is far larger — about 4.5× e l f Beauty Inc's market cap, and Williams-Sonoma, Inc. pays a 1.27% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Williams-Sonoma, Inc. for 59 Days on average.
| ELF | WSM | |
|---|---|---|
Market Cap | $6.25B | $28.15B |
Volume | 1,099,552 | 1,351,262 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $136.92 | $251.81 |
52-Week Low | $49.57 | $168.64 |
Typical Hold Time | 25 Days | 59 Days |
Enterprise Value | $6.84B | $28.65B |
Dividend Yield | — | 1.27% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $105.96, up 0.89% today, with strong technical momentum as the stock tests resistance near $106-107. The company demonstrates robust revenue growth, with 2025 sales reaching $1.31 billion and net income of $112.09 million, though valuation metrics appear elevated with a P/E of 108. Recent expansion includes the successful European launch of rhode brand through Sephora and innovative marketing campaigns like the 'Mirror Mix' music album.
While ELF shows impressive growth and market share gains, the stock faces headwinds from premium valuation and margin compression. Analyst consensus remains mixed with 48% buy ratings but a price target below current levels. Key risks include competitive pressures in beauty sector and execution challenges with international expansion. The stock's near-term direction will depend on Q3 2026 earnings delivery against expectations.
Williams-Sonoma (WSM) trades at $239.00, down 0.61% on the day, with a bullish technical outlook and strong fundamental performance. The stock has consistently beaten earnings estimates in recent quarters, with Q2 2026 EPS of $2.10 surpassing expectations. Profitability remains robust, with a net income margin of 14.73% and ROE of 54.96%. Recent news highlights market share gains and AI integration driving growth.
The outlook is positive, supported by raised full-year guidance and strong operational execution. Key opportunities include margin expansion and dividend growth, while risks involve housing market sensitivity and competitive pressures. Analyst consensus leans bullish with a $246.31 price target, suggesting modest upside from current levels.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →