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Buy & Sell e l f Beauty Inc (ELF) – e l f Beauty Inc Price Today

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Aura AI Summary

ELF Beauty trades at $55.19, down 9.32% in the last session, with technical indicators showing bearish momentum. The stock has demonstrated strong earnings performance, beating estimates in the last three quarters, with Q2 2025 EPS of $0.89 (expected $0.836), Q3 2025 EPS of $0.68 (expected $0.567), and Q4 2025 EPS of $1.24 (expected $0.73). Recent news includes expansion of the Rhode brand into Sephora Europe and partnership with the International Dance League, while facing legal scrutiny over alleged false claims and insider sales exceeding $121 million.
The outlook remains mixed with analyst consensus price target of $78.50 suggesting 42% upside potential, but technical weakness and legal risks pose near-term challenges. Investment opportunity lies in continued brand expansion and earnings growth, while risks include ongoing legal investigations and competitive pressures in the beauty sector.
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Key Stats

  • Market Cap
    $3.59B
  • Sector
    Technology
  • 3M Drawdown
    -37.41%
  • Enterprise Value
    $4.32B
  • Dividend Yield
    -
  • Trading Activity
    58% Buy | 42% Sell
  • Typical Hold Time
    5 days
$55.94
52W Low: $55.94
12 May 2026
52W High: $146.67
18 Sep 2025

e l f Beauty Inc (ELF) is currently valued at a market capitalization of $3.59B, with an enterprise value of $4.32B. Over the past 52 weeks, e l f Beauty Inc has traded between a low of $55.94 and a high of $146.67, highlighting its annual price range. Over the past three months, e l f Beauty Inc has recorded a drawdown of -37.41%, reflecting recent price volatility. On average, investors hold e l f Beauty Inc for approximately 5 days, indicating typical investor behavior on the platform.

About e l f Beauty Inc

e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.


Technical Indicators
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Overall Summary
Bearish (13)Neutral (8)Bullish (6)

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Key Stats

  • Market Cap
    $3.59B
  • Sector
    Technology
  • 3M Drawdown
    -37.41%
  • Enterprise Value
    $4.32B
  • Dividend Yield
    -
  • Trading Activity
    58% Buy | 42% Sell
  • Typical Hold Time
    5 days
$55.94
52W Low: $55.94
12 May 2026
52W High: $146.67
18 Sep 2025

e l f Beauty Inc (ELF) is currently valued at a market capitalization of $3.59B, with an enterprise value of $4.32B. Over the past 52 weeks, e l f Beauty Inc has traded between a low of $55.94 and a high of $146.67, highlighting its annual price range. Over the past three months, e l f Beauty Inc has recorded a drawdown of -37.41%, reflecting recent price volatility. On average, investors hold e l f Beauty Inc for approximately 5 days, indicating typical investor behavior on the platform.

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