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Compare e l f Beauty Inc (ELF) vs SoFi Technologies Inc (SOFI) Price & Performance

e l f Beauty IncTrade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

e l f Beauty Inc vs SoFi Technologies Inc — how do they compare? e l f Beauty Inc trades at $76.34 (market cap $4.37B), while SoFi Technologies Inc trades at $17.8 (market cap $22.92B). The key difference: SoFi Technologies Inc is far larger — about 5.2× e l f Beauty Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, SoFi Technologies Inc nearer its low. Which is the better fit depends on your goals.

ELFSOFI
Market Cap
$4.37B$22.92B
Sector
TechnologyFinancials
52-Week High
$146.67$32.21
52-Week Low
$49.57$15.15
Enterprise Value
$5.00B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

e l f Beauty Inc

ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.

Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.

SoFi Technologies Inc

SoFi Technologies (SOFI) trades at $18.55, up 2.32% today, with a bullish technical signal from moving averages and recent earnings beats. Revenue grew to $3.61B in 2025, though net income dipped to $481M. The stock remains 30% down year-to-date but has rebounded from lows near $15. Analyst consensus price target is $22.43, with 33% buy ratings. Recent news highlights AI initiatives and new ETF launches as growth catalysts.

Outlook: Upside exists if SoFi sustains revenue growth and expands margins, but risks include high valuation (P/E 39.71) and dependence on favorable interest rates. Q2 earnings on July 29 will test management's 30% growth guidance. Institutional sentiment is mixed, with net cash flow positive but operating cash flow negative.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About e l f Beauty Inc

e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.

Read more on ELF

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI