e l f Beauty Inc vs Motorola Solutions Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.25B), while Motorola Solutions Inc trades at $446.82 (market cap $74.00B). The key difference: Motorola Solutions Inc is far larger — about 11.8× e l f Beauty Inc's market cap, and Motorola Solutions Inc pays a 1.08% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Motorola Solutions Inc for 100 Days on average.
| ELF | MSI | |
|---|---|---|
Market Cap | $6.25B | $74.00B |
Volume | 1,099,552 | 722,147 |
Sector | Consumer Staples | Technology |
52-Week High | $144.97 | $491.24 |
52-Week Low | $49.57 | $363.83 |
Typical Hold Time | 25 Days | 100 Days |
Enterprise Value | $6.84B | $82.90B |
Dividend Yield | — | 1.08% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
MSI trades at $448.48, down 1.72% on the day, amid a bearish technical signal. The company shows strong fundamentals with revenue growth to $11.68 billion in 2025 and a net income margin of 17.44%. Recent news highlights expansion in defense and public safety contracts, including a $139 million Louisiana deal and a $1.5 billion D-Fend acquisition, bolstering its security portfolio. Analyst consensus remains bullish with a $525.86 price target, though cash flow trends show significant investing outflows for growth initiatives.
The outlook for MSI is positive due to robust earnings beats, a record $15.6 billion backlog, and strategic acquisitions enhancing its market position. Risks include high valuation multiples, substantial debt levels, and execution challenges in integrating new acquisitions. Institutional confidence is evident from increased holdings and a $2 billion share repurchase authorization, supporting long-term shareholder value amid near-term cash flow pressures.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Motorola Solutions, Inc. is a data communications and telecommunications equipment provider. The Company develops data capture, wireless, infrastructure, bar code scanning, two-way radios, and wireless broadband networks. Motorola also produces public safety and government products, voice and data communications products and systems, and wireless LAN securities.
Read more on MSI →