e l f Beauty Inc vs Hershey Co — how do they compare? e l f Beauty Inc trades at $76.01 (market cap $4.37B), while Hershey Co trades at $173.3 (market cap $34.54B). The key difference: Hershey Co is far larger — about 7.9× e l f Beauty Inc's market cap, and Hershey Co pays a 3.41% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | HSY | |
|---|---|---|
Market Cap | $4.37B | $34.54B |
Sector | Technology | Consumer Staples |
52-Week High | $146.67 | $236.28 |
52-Week Low | $49.57 | $162.31 |
Enterprise Value | $5.00B | $39.34B |
Dividend Yield | — | 3.41% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
Hershey (HSY) trades at $171.46, down 2.16% on the day, with a bearish technical signal but strong fundamental performance. The stock has consistently beaten earnings estimates in recent quarters, with Q1 2026 EPS of $2.35 exceeding expectations. Revenue growth remains steady, and the company benefits from easing cocoa costs and margin recovery. Recent corporate actions include a $1.45 dividend payment scheduled for June 2026.
The outlook for HSY is cautiously optimistic, driven by margin improvement and innovation, though near-term price pressure and competitive risks persist. The consensus price target of $209.25 suggests upside potential, but investors should monitor execution on H2 2026 guidance and input cost trends.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →