Dollar General Corp. vs PepsiCo, Inc. — how do they compare? Dollar General Corp. trades at $121.05 (market cap $26.50B), while PepsiCo, Inc. trades at $134.93 (market cap $184.87B). The key difference: PepsiCo, Inc. is far larger — about 7× Dollar General Corp.'s market cap, and PepsiCo, Inc. pays the higher dividend (4.37%). Which is the better fit depends on your goals.
| DG | PEP | |
|---|---|---|
Market Cap | $26.50B | $184.87B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $156.26 | $170.44 |
52-Week Low | $95.94 | $133.81 |
Enterprise Value | $40.95B | $227.37B |
Dividend Yield | 1.96% | 4.37% |
Signals from Pluang's Aura AI — not financial advice
Dollar General (DG) trades at $123.44, up 3.8% with strong technical momentum and bullish analyst sentiment. The stock shows consistent earnings beats, with Q1 2026 EPS of $2.00 exceeding expectations of $1.89. Revenue growth continues at $40.61B for 2025, while profit margins face pressure at 3.63%. Recent news highlights the company's back-to-school initiatives and margin expansion efforts.
The outlook remains positive with a $128.45 consensus price target representing 4% upside. Key opportunities include continued same-store sales growth and margin recovery, while risks involve consumer spending sensitivity and competitive pressures in discount retail. The technical setup suggests near-term resistance around $125-$128 levels.
PepsiCo (PEP) trades at $135.11, down 2.44% over the past day, with a bearish technical outlook. The stock shows strong profitability with a 10.78% net income margin and 51.59% ROE, though revenue growth remains modest. Recent earnings have consistently beaten estimates, and the company maintains a solid dividend. However, price pressures on snacks and high debt levels pose challenges. Analyst consensus is a 'Hold' with a $159.27 price target, indicating potential upside from current levels.
The outlook for PEP is mixed: fundamentals are robust with earnings beats and high returns, but technicals and sentiment are cautious. Investment opportunity lies in valuation discount to analyst targets and dividend yield, while risks include consumer pushback on pricing, competitive pressures, and leverage. Near-term performance hinges on Q3 2026 earnings and North American segment recovery.
Trailing returns across standard periods
Latest headlines on both assets
A leading American discount retailer, Dollar General operates over 18,000 stores in 47 states, selling branded and private-label products across a wide variety of categories. In fiscal 2021, 77% of net sales came from consumables (including paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items), 12% from seasonal merchandise (such as toys, greeting cards, decorations, and gardening supplies), 7% from home products (for example, kitchen supplies, small appliances, and cookware), and 4% from basic apparel. Stores average roughly 7,400 square feet, and about 75% of Dollar General locations are in towns of 20,000 or fewer people. The firm emphasizes value, with most of its items sold at everyday low prices of $5 or less.
Read more on DG →PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
Read more on PEP →