Crocs, Inc. vs Hershey Co — how do they compare? Crocs, Inc. trades at $131.61 (market cap $6.63B), while Hershey Co trades at $181.98 (market cap $36.72B). The key difference: Hershey Co is far larger — about 5.5× Crocs, Inc.'s market cap, and Hershey Co pays a 3.18% dividend while Crocs, Inc. pays none. Which is the better fit depends on your goals.
| CROX | HSY | |
|---|---|---|
Market Cap | $6.63B | $36.72B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $141.19 | $236.28 |
52-Week Low | $73.39 | $162.31 |
Enterprise Value | $8.14B | $41.85B |
Dividend Yield | — | 3.18% |
Signals from Pluang's Aura AI — not financial advice
Crocs (CROX) trades at $136.62, up 1.82% with strong technical momentum and bullish moving averages. The company has delivered three consecutive earnings beats, with Q2 2026 EPS of $4.55 exceeding expectations. Despite a net loss in 2025 due to tax impacts, profitability metrics remain robust with 57.47% gross margins and 42.3% ROE. Recent news highlights tax strategy scrutiny but also strong DTC growth and raised 2026 guidance.
The stock presents value with a 12.12 P/E ratio below industry averages, supported by analyst consensus of $140.43 price target. Key risks include HEYDUDE brand weakness, tariff pressures, and ongoing tax scrutiny. Upside potential exists from international expansion and direct-to-consumer growth, though near-term volatility may persist around earnings.
HSY trades at $182.35, down 0.37% on the day, with a bullish technical outlook supported by moving averages and a consensus price target of $196.78. Recent Q2 2026 earnings beat expectations with EPS of $1.90 versus $1.43, driven by margin recovery and pricing power. Revenue growth is steady, with 2025 revenue at $11.69B and net income margin at 12.24%, though profit margins have fluctuated year-over-year.
The stock offers upside potential from earnings momentum and dividend stability, with risks including competitive pressures and input cost volatility. Analyst sentiment is mixed, with 68.57% hold ratings, reflecting cautious optimism amid margin improvements and macroeconomic headwinds.
Trailing returns across standard periods
Latest headlines on both assets
Crocs Inc is engaged in the design, development, marketing, distribution, and sale of casual lifestyle footwear accessories for men, women, and children. The reportable geographic segments of the company include Americas, Asia pacific, and EMEA.
Read more on CROX →Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →