Crocs Q3 North America sales seen down 7%, underlying growth 5% excluding revenue shifts, says Bank of America

Crocs is expected to report a 7% decline in North America direct-to-consumer sales for Q3 due to a revenue recognition change that shifted a major partner from direct-to-consumer to wholesale, impacting reported growth by 12 percentage points over the next year. Bank of America estimates underlying growth of 5%, consistent with the first half of 2026, and expects stronger wholesale sales to partly offset the decline. The bank maintains a buy rating, noting broadening momentum beyond sandals, new product pipelines, and improving margins despite some cost pressures. Crocs' guidance for 1% brand sales growth and EPS of $3.20 to $3.30 remains supported.

Crocs shares are trading at USD 119.09 on Pluang as of Oct 07, 2026 02:41 WIB, showing a modest 0.76% gain in the last day. The stock's market cap stands at $5.67 billion, reflecting steady investor interest despite the expected 7% decline in North America direct-to-consumer sales reported in the news. Pluang users currently hold Crocs for an average of 96 days, indicating a medium-term investment horizon amid ongoing product and margin improvements.