Compare Salesforce Inc (CRM) vs Marriott International Inc (MAR) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Salesforce Inc vs Marriott International Inc — how do they compare? Salesforce Inc trades at $195.61 (market cap $161.76B), while Marriott International Inc trades at $349.48 (market cap $90.86B). The key difference: Salesforce Inc is the larger of the two by market cap, and Salesforce Inc pays the higher dividend (0.89%). Which is the better fit depends on your goals.
| CRM | MAR | |
|---|---|---|
Market Cap | $161.76B | $90.86B |
Sector | Technology | Consumer Cyclical |
52-Week High | $266.23 | $402.54 |
52-Week Low | $150.12 | $259.04 |
Enterprise Value | $191.81B | $108.17B |
Dividend Yield | 0.89% | 0.84% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Salesforce (CRM) trades at $197.51, up 2.47% today, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong earnings beats in recent quarters, with Q1 2026 EPS of $3.88 exceeding expectations of $3.13. Revenue growth accelerated to $37.90 billion in 2025, while net income margin improved to 16.35%. Analyst consensus remains strongly bullish with a $230.61 price target.
Outlook: Salesforce demonstrates robust fundamentals with high profitability and consistent earnings outperformance, supported by AI monetization growth. Risks include competitive pressures in SaaS and macroeconomic volatility affecting tech stocks. The stock offers potential upside to analyst targets if execution continues.
Marriott International (MAR) trades at $353.91, down 1.6% in the last 24 hours, with a bearish technical signal. The stock shows strong profitability with a net income margin of 9.62% and ROE of 1,446.77%, but faces high valuation ratios like a P/E of 36.64. Recent Q2 2026 earnings beat estimates at $3.19 per share, and the company raised its 2026 outlook, though revenue missed expectations. A quarterly dividend of $0.73 per share was declared, payable on June 30, 2026.
The outlook is mixed: robust fee growth and a record pipeline support upside, but elevated debt and premium valuation pose risks. Analysts are generally positive with a consensus price target of $387.31, though near-term volatility may persist due to macroeconomic headwinds and regional weaknesses in the Middle East.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Salesforce Inc
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →About Marriott International Inc
Marriott International Inc. of Maryland is a worldwide operator and franchisor of hotels. The Company franchises lodging facilities and vacation timesharing resorts under various brand names. Marriott also provides services to home and condominium owner associations for projects associated with several of its brands.
Read more on MAR →
