Clorox Co vs Salesforce Inc — how do they compare? Clorox Co trades at $97.86 (market cap $11.46B), while Salesforce Inc trades at $169.09 (market cap $137.23B). The key difference: Salesforce Inc is far larger — about 12× Clorox Co's market cap, and Clorox Co pays the higher dividend (5.23%). Which is the better fit depends on your goals.
| CLX | CRM | |
|---|---|---|
Market Cap | $11.46B | $137.23B |
Sector | Consumer Staples | Technology |
52-Week High | $131.43 | $270.25 |
52-Week Low | $86.12 | $150.12 |
Enterprise Value | $14.76B | $167.28B |
Dividend Yield | 5.23% | 1.05% |
Signals from Pluang's Aura AI — not financial advice
CLX trades at $95.05, down 1.56% on the day, with technical indicators showing a bearish trend. The company reported strong Q1 2026 earnings beat with EPS of $1.64 versus $1.55 expected, though revenue trends remain flat. Recent corporate developments include a simplified operating structure announcement and CEO transition for health reasons. The stock offers a 5%+ dividend yield with recent H1-26 dividend of $1.24 payable May 2026.
CLX presents a mixed outlook with attractive dividend income but faces growth challenges. The 8.7% upside to consensus price target of $103.38 suggests moderate potential, though high P/B ratio of 41.4 and declining revenue projections for 2026 warrant caution. Key risks include execution of new operating structure and competitive pressures in consumer staples.
Salesforce (CRM) trades at $171.09, down slightly by 0.08% on the day, amid a neutral technical signal and recent sector-wide pressure on software stocks. The company demonstrates strong fundamentals with consistent earnings beats, robust profitability margins, and solid revenue growth, though its stock has faced a significant year-to-date decline. Recent news highlights AI-driven growth potential but also reflects market concerns over competitive threats from advancing AI technologies.
The outlook remains cautiously optimistic given strong analyst support, a consensus price target of $235.90, and the company's strategic focus on AI monetization. Key risks include heightened competition in the SaaS space, macroeconomic volatility impacting tech spending, and execution challenges in sustaining high growth rates. Current valuation metrics present a potential entry point for long-term investors despite near-term headwinds.
Trailing returns across standard periods
Latest headlines on both assets
With a history dating back more than 100 years, Clorox now plays in a variety of categories across the consumer products space, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water-filtration products, and natural personal-care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. Just shy of 85% of Clorox's sales stem from its home turf.
Read more on CLX →Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
Read more on CRM →