Compare Booking Holdings Inc (BKNG) vs PepsiCo, Inc. (PEP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs PepsiCo, Inc. — how do they compare? Booking Holdings Inc trades at $182.16 (market cap $135.49B), while PepsiCo, Inc. trades at $135.82 (market cap $184.87B). The key difference: PepsiCo, Inc. is the larger of the two by market cap, and PepsiCo, Inc. pays the higher dividend (4.37%). Which is the better fit depends on your goals.
| BKNG | PEP | |
|---|---|---|
Market Cap | $135.49B | $184.87B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $231.02 | $170.44 |
52-Week Low | $154.13 | $135.35 |
Enterprise Value | $138.41B | $227.37B |
Dividend Yield | 0.92% | 4.37% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
PepsiCo (PEP) trades at $135.45, down 2.2% on the day, with a bearish technical signal from moving averages but oversold short-term RSI. The company reported revenue of $93.93B for 2025 and has beaten EPS estimates for three consecutive quarters. Recent news highlights price cuts on snacks like Doritos to address consumer pushback, while institutional investors show mixed activity.
The stock offers a forward dividend yield near 4% and trades below the consensus price target of $159.27, suggesting potential upside. Risks include execution of the North American turnaround and margin pressure from pricing strategies. Analyst sentiment is cautious with a majority Hold rating, reflecting near-term uncertainty amid strategic shifts.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About PepsiCo, Inc.
PepsiCo is one of the largest food and beverage companies globally. It makes, markets, and sells a slew of brands across the beverage and snack categories, including Pepsi, Mountain Dew, Gatorade, Doritos, Lays, and Ruffles. The firm uses a largely integrated go-to-market model, though it does leverage third-party bottlers, contract manufacturers, and distributors in certain markets. In addition to company-owned trademarks, Pepsi manufactures and distributes other brands through partnerships and joint ventures with companies such as Starbucks. The firm segments its operations into five primary geographies, with North America (comprising Frito-Lay North America, Quaker Foods North America, and North America beverages) constituting around 60% of consolidated revenue.
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