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Booking Holdings Inc (BKNG) Stock Price Today

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Aura AI Summary

Booking Holdings (BKNG) trades at $150.43, up 1.68% with recent volatility driven by AI disruption concerns. The stock shows strong fundamentals with 2025 revenue of $26.92B and net income margin of 25.53%, though technical indicators signal bearish momentum. Recent earnings beats in Q1 and Q2 2026 contrast with Q4 2025 miss, while analyst consensus remains strongly bullish with a $230.75 price target despite Meta's Muse AI threatening the travel booking model.
BKNG presents a compelling value opportunity with attractive valuation multiples (P/E 16.45, EV/EBITDA 10.33) and robust profitability, but faces significant near-term headwinds from AI competition and recent stock decline. The company's solid cash flow generation and institutional accumulation support long-term growth prospects, though investors should monitor competitive responses to AI threats and quarterly execution against elevated expectations.
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Key Stats

  • Market Cap
    $111.30B
  • Volume
    8,358,522
  • Sector
    Consumer Cyclical
  • 52W High
    $219.68
  • 52W Low
    $147.94
  • Typical Hold Time
    119 Days
  • Enterprise Value
    $114.78B
  • Div Yield
    1.13%
  • Trading Activity
    0% Sell | 100% Buy
$148.13
52W Low: $147.94
28 Oct 2026
52W High: $219.68
09 Jan 2026

Track Booking Holdings Inc (BKNG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Booking Holdings Inc has traded between a low of $147.94 and a high of $219.68, highlighting its annual price range. Buy and sell Booking Holdings Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

About Booking Holdings Inc

Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Most Recent News

Content is generated by Aura AI

S&P warns Meta's AI spending may lead to credit downgrade by 2027 amid rising costs and uncertain revenue.

S&P Global Ratings kept Meta's AA- credit rating but changed its outlook to negative, citing high capital expenditures and negative free cash flow driven by AI investments. S&P projects Meta's leverage will exceed the downgrade threshold by 2027 due ...

Market News
4 hours ago
24/7 Wall Street
Bearish
news icon
S&P warns Meta's AI spending may lead to credit downgrade by 2027 amid rising costs and uncertain revenue.

France proposes 5.5-cent tax per GB on Netflix, Google, Meta data traffic, risking billions in revenue.

France's National Assembly passed an amendment to tax content providers like Netflix, Google, and Meta €0.055 per gigabyte of data sent to French internet users, potentially generating around €10 billion in revenue. The tax applies to all content pro...

Market News
5 hours ago
24/7 Wall Street
Bearish
news icon
France proposes 5.5-cent tax per GB on Netflix, Google, Meta data traffic, risking billions in revenue.

MGM Resorts Q3 revenue dips 1%, BetMGM EBITDA doubles, People Inc. withdraws takeover bid

MGM Resorts reported a 1% decline in Q3 revenue and an 8% drop in Las Vegas room rates, impacting profitability. However, MGM China gained market share, and BetMGM more than doubled its quarterly adjusted EBITDA to $86 million. People Inc. withdrew i...

Company Fundamentals
5 hours ago
Seeking Alpha
Neutral
MGM Resorts Q3 revenue dips 1%, BetMGM EBITDA doubles, People Inc. withdraws takeover bid
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Key Stats

  • Market Cap
    $111.30B
  • Volume
    8,358,522
  • Sector
    Consumer Cyclical
  • 52W High
    $219.68
  • 52W Low
    $147.94
  • Typical Hold Time
    119 Days
  • Enterprise Value
    $114.78B
  • Div Yield
    1.13%
  • Trading Activity
    0% Sell | 100% Buy
$148.13
52W Low: $147.94
28 Oct 2026
52W High: $219.68
09 Jan 2026

Track Booking Holdings Inc (BKNG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Booking Holdings Inc has traded between a low of $147.94 and a high of $219.68, highlighting its annual price range. Buy and sell Booking Holdings Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

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