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Booking Holdings Inc (BKNG) Stock Price Today

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Aura AI Summary

Booking Holdings (BKNG) trades at $168.52, up 0.37% with mixed technical signals showing bearish moving averages but bullish oscillators. The company demonstrates strong fundamentals with $26.92B revenue and 25.53% net margin in 2025, though Q4 2025 EPS missed expectations. Recent news highlights institutional buying interest and CEO emphasis on AI-powered travel strategy. Analyst consensus remains strongly bullish with 64.79% buy ratings and $233.30 price target, representing 38% upside potential.
BKNG presents a compelling growth story with resilient travel demand and strategic AI integration, though elevated debt levels and competitive pressures warrant monitoring. The stock trades at reasonable valuations (P/E 18.65) with strong profitability metrics (ROE 22,573.68%), supporting the bullish analyst outlook despite near-term technical weakness.
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Key Stats

  • Market Cap
    $126.16B
  • Volume
    18,459,805
  • Sector
    Consumer Cyclical
  • 52W High
    $223.03
  • 52W Low
    $154.13
  • Typical Hold Time
    117 Days
  • Enterprise Value
    $129.64B
  • Div Yield
    1%
  • Trading Activity
    80% Sell | 20% Buy
$168.66
52W Low: $154.13
15 May 2026
52W High: $223.03
25 Sep 2025

Track Booking Holdings Inc (BKNG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Booking Holdings Inc has traded between a low of $154.13 and a high of $223.03, highlighting its annual price range. Buy and sell Booking Holdings Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

About Booking Holdings Inc

Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

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All investments involve risks and the possibility of a loss in investment value. Past performance is not indicative of future results. Historical performance, expected returns, and probability projections are provided for informational and illustrative purposes only.

Key Stats

  • Market Cap
    $126.16B
  • Volume
    18,459,805
  • Sector
    Consumer Cyclical
  • 52W High
    $223.03
  • 52W Low
    $154.13
  • Typical Hold Time
    117 Days
  • Enterprise Value
    $129.64B
  • Div Yield
    1%
  • Trading Activity
    80% Sell | 20% Buy
$168.66
52W Low: $154.13
15 May 2026
52W High: $223.03
25 Sep 2025

Track Booking Holdings Inc (BKNG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Booking Holdings Inc has traded between a low of $154.13 and a high of $223.03, highlighting its annual price range. Buy and sell Booking Holdings Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

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