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Booking Holdings Inc (BKNG) Stock Price Today

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Aura AI Summary

Booking Holdings (BKNG) trades at $158.38, down 2.6% amid recent travel sector volatility. The stock shows mixed technical signals with neutral momentum indicators but maintains strong fundamentals including 25.5% net margins and consistent earnings beats. Recent news highlights AI disruption concerns as Meta's Muse platform threatens the online travel booking model, contributing to the stock's 18.6% September decline. Analyst consensus remains bullish with a $228.75 price target despite near-term headwinds.
BKNG presents a compelling long-term growth story with robust profitability and market leadership, though facing significant disruption risks from AI-powered travel platforms. The 64% upside to consensus target offers potential reward, but investors must weigh competitive threats against the company's strong execution history and financial discipline.
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Key Stats

  • Market Cap
    $123.17B
  • Volume
    7,508,449
  • Sector
    Consumer Cyclical
  • 52W High
    $219.68
  • 52W Low
    $154.13
  • Typical Hold Time
    119 Days
  • Enterprise Value
    $126.65B
  • Div Yield
    1.02%
  • Trading Activity
    17% Sell | 83% Buy
$158.39
52W Low: $154.13
15 May 2026
52W High: $219.68
09 Jan 2026

Track Booking Holdings Inc (BKNG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Booking Holdings Inc has traded between a low of $154.13 and a high of $219.68, highlighting its annual price range. Buy and sell Booking Holdings Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

About Booking Holdings Inc

Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Most Recent News

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US stocks trading hours: Monday - Friday (Except for US public holidays) Time: 21.30 - 04.00 WIB 20.30 - 03.00 WIB (Daylight Savings Time*) *The next Daylight Savings is scheduled to begin on March 13, 2022 and ends on November 6, 2022. You can place limit orders outside of the trading hours, but it can only be executed during trading hours. For illustration, a stock is currently trading at $10 per share, but you only want to pay $7 per share at most. Let’s say you set your limit price to $7 at 18.00. Your order will be executed when the market is open at 21.30 if the stock drops from $10 to $7 or lower. Similarly, if the stock price doesn’t drop to $7, your order won’t be executed.
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All investments involve risks and the possibility of a loss in investment value. Past performance is not indicative of future results. Historical performance, expected returns, and probability projections are provided for informational and illustrative purposes only.

Key Stats

  • Market Cap
    $123.17B
  • Volume
    7,508,449
  • Sector
    Consumer Cyclical
  • 52W High
    $219.68
  • 52W Low
    $154.13
  • Typical Hold Time
    119 Days
  • Enterprise Value
    $126.65B
  • Div Yield
    1.02%
  • Trading Activity
    17% Sell | 83% Buy
$158.39
52W Low: $154.13
15 May 2026
52W High: $219.68
09 Jan 2026

Track Booking Holdings Inc (BKNG) stock price today on Pluang, updated in real time with live charts and market data. Over the past 52 weeks, Booking Holdings Inc has traded between a low of $154.13 and a high of $219.68, highlighting its annual price range. Buy and sell Booking Holdings Inc shares on Pluang with fractional shares and real-time market data — safe and OJK-regulated.

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